评价理论视阈下黄河流域媒体形象的构建与传播对策研究  

The construction and dissemination strategies of the Yellow River Basin’s media image from the perspective of appraisal theory

作　　者：王海峰[1] 李文宇 WANG Haifeng;LI Wenyu

机构地区：[1]山东建筑大学

出　　处：《语料库语言学》2024年第1期68-86,148,共20页Corpus Linguistics

基　　金：山东省教学改革重点项目“基于《习近平谈治国理政》中英平行语料库的外语教学体系构建研究”(Z2022124);山东省重点研发计划(软科学)项目“基于语料库的黄河流域媒体形象构建研究”(2023RKY07017)阶段性研究成果。

摘　　要：作为国家形象构建的重要一环—黄河流域对外话语构建与形象传播效度成为学界研究的重要课题之一。本研究以China Daily官方网站发布的有关黄河流域的英文报道为语料,以评价理论为理据框架,从积极话语分析角度出发,采用语料库语言学量化分析范式,探究黄河流域新闻语篇中态度资源对外传播的话语意义。研究表明:(1)目前“环境治理”“生态保护”“高质量发展”已取代“旱涝灾害”“洪水”“环境污染”成为黄河流域媒体形象新闻语篇报道的三大关键词;(2)正面情感、判断、鉴赏的态度评价词构建了黄河流域新闻语篇的主体、积极、客观的语言环境,突显出黄河流域形象对外传播的积极话语空间构建,展现出高质量、优生态的黄河流域媒体形象;(3)针对黄河流域媒体形象的现状,本研究进一步提出了“自塑”与“他塑”相结合,显性与隐性传播相融合,分众与多模态相契合的对外传播策略,以期为黄河流域对外话语传播提供参考与借鉴。An integral part of national image construction—the construction and dissemination effectiveness of the Yellow River Basin’s external discourse—has become an important research topic in academia.This study utilizes English reports about the Yellow River Basin from the official website of China Daily,applying appraisal theory as its analytical framework.Starting from a positive discourse analysis perspective and employing a corpus linguistics quantitative analysis paradigm,the study explores the discursive meanings of attitude resources in the dissemination of news discourse about the Yellow River Basin.The findings indicate that:(1)the current key themes in media discourses about the Yellow River Basin have shifted from“drought and flood disasters”,“floods”,and“environmental pollution”to“environmental governance”,“ecological protection”,and“high-quality development”;(2)positive emotions,judgments,and appreciations construct a positive,objective,and active linguistic environment in news discourses,highlighting a constructive approach to the positive external discourse space of the Yellow River Basin,and presenting a highquality,ecologically sound media image;(3)in response to the current status of the Yellow River Basin’s media image,this study proposes a combined strategy of self-shaping and other-shaping.This strategy integrates overt and covert communication,and aligns segmented and multimodal dissemination methods,aiming to provide references for the external discourse communication of the Yellow River Basin.

关 键 词：黄河流域媒体形象 评价理论 语料库研究范式 传播对策 

分 类 号：G206[文化科学—传播学]