乡村文化振兴背景下黑龙江彩陶文化产品研究  

Research on Heilongjiang Painted Pottery Cultural Products under the Background of Rural Revitalization

作　　者：周颐[1] 周威[2] ZHOU Yi;ZHOU Wei(Northeast Agricultural University,Harbin 150030,Heilongjiang,China;Harbin University of Commerce,Harbin 1500028,Heilongjiang,China)

机构地区：[1]东北农业大学,黑龙江哈尔滨150030 [2]哈尔滨商业大学,黑龙江哈尔滨150028

出　　处：《东北农业大学学报（社会科学版）》2024年第4期84-92,共9页Journal of Northeast Agricultural University:Social Science Edition

基　　金：黑龙江省哲学社会科学研究规划项目“黑龙江流域五色陶造型与色彩的审美价值研究”(21YSB136);黑龙江省哲学社会科学研究规划项目“黑龙江地域文化视阈下的绞胎炻器文创产品设计研究”(23YSB247)。

摘　　要：黑龙江彩陶文化产品蕴含着历史文化、地域特色,具有艺术研究、经济社会文化创新等多重价值。但目前存在传统彩陶传承乏力,彩陶文化产品市场认可度不高、产业规模小、创新不足等问题,限制了彩陶文化传承发展和非物质文化遗产的推广。在乡村文化振兴背景下,通过梳理黑龙江彩陶文化发展历程,剖析黑龙江彩陶文化产品开发的基础、分类及内涵,基于彩陶文化产品赋能乡村文化振兴的文化、技术、人才三方面价值导向,提出产品创新、人才培养、发展平台、品牌建设、营销渠道等方面的实现路径,为促进乡村文化振兴和经济发展提供参考。Heilongjiang painted pottery cultural products have a long history and a wide variety,carrying rich rural culture and regional characteristics of Heilongjiang,and containing multiple values such as culture,economy,and society.However,there are currently problems such as weak inheritance of traditional painted pottery,low market recognition of painted pottery cultural products,small industry scale,and insufficient innovation,which limit the development of painted pottery cultural inheritance and the promotion of intangible cultural heritage.In the context of rural cultural revitalization,by reviewing the development process of Heilongjiang painted pottery culture,exploring its multiple values,further analyzing the foundation,classification,and connotation of Heilongjiang painted pottery cultural product development,and based on the cultural,technological,and talent value orientation of painted pottery cultural products empowering rural cultural revitalization,this paper proposes implementation paths in product innovation,talent cultivation,development platforms,brand building,marketing channels,and other aspects,providing reference for promoting rural cultural revitalization and economic development.

关 键 词：彩陶文化产品 乡村文化振兴 非物质文化遗产 

分 类 号：G127[文化科学] J527[艺术—艺术设计]