乡村旅游者的身体感知对体验满意度的影响  

The Effect of Rural Tourists’ Physical Perception on Experience Satisfaction

作　　者：朱露琴 ZHU Luqin(School of Social Management and Service,Hefei Preschool Education College,Hefei 230013,China)

机构地区：[1]合肥幼儿师范高等专科学校社会管理与服务系,安徽合肥230013

出　　处：《许昌学院学报》2024年第5期37-41,共5页Journal of Xuchang University

基　　金：安徽省高校科研项目(2022AH052881);合肥幼专校级课题(hykyzd202307)。

摘　　要：在旅游消费市场不断升级变化和体验经济盛行的背景下,如何提升乡村旅游体验是发展乡村旅游经济的关键.以具身理论为理论基础,尝试构建乡村旅游者的身体感知对于体验满意度的影响机制.通过实证研究发现,身体感知体验对认知体验具有显著作用;身体感知体验和认知体验对情感体验具有显著作用,并且三者共同影响乡村旅游体验满意度,认知体验和情感体验都在身体感知体验与体验满意度之间发挥部分中介作用.研究在一定程度上探究了乡村旅游体验满意度的内在心理机制,能够为乡村旅游产业优化升级以及管理方面提供参考.In the context of the continuous upgrading and change of the tourism consumption market and the prevalence of the experience economy,how to improve the rural tourism experience is the key to the development of rural tourism economy.Based on the embodiment theory,this paper attempts to construct the influence mechanism of rural tourists' physical perception on experience satisfaction.Through empirical research,it is found that physical perception experience has a significant effect on cognitive experience.Physical perception and cognitive experience have significant effects on emotional experience,and the three jointly affect rural tourism experience satisfaction,and both cognitive experience and emotional experience play a partial mediating role between physical perception and experience satisfaction.To a certain extent,this study explores the internal psychological mechanism of rural tourism experience satisfaction,which can provide a reference for the optimization,upgrading and management of rural tourism industry.

关 键 词：身体感知 具身理论 旅游体验 满意度 

分 类 号：F590[经济管理—旅游管理]