文化认同视域下国风墙纸视觉符号传播策略探讨:以敦煌壁画色彩语言为例  

Discussion on the Communication Strategy of the Visual Symbols of the National Style Wallpaper from the Perspective of Cultural Identity:Taking the Color Language of Dunhuang Murals as an Example

作　　者：王祥栋 许丹璐 田浩 Wang Xiangdong;Xu Danlu;Tian Hao(College of Fine Arts and Design,Tianjin Normal University)

机构地区：[1]天津师范大学美术与设计学院

出　　处：《色彩》2024年第7期88-90,共3页Color

基　　金：2022天津市研究生科研创新项目(项目编号:2022SKYZ076)。

摘　　要：非物质文化遗产在文化自信国潮兴起的时代背景下迎来了新的发展浪潮,文化认同活态化设计理念让非遗经典接洽到新时代审美理念。本文旨在探讨国风非遗视觉符号在墙纸的设计,总结国风元素符号化表达,把握国风墙纸设计视觉审美与传统文化体现的高度结合,“非遗+再设计”的产业化发展是传承的必经之路,探究新时代下文化认同在非遗中起到传播效应。在文化认同视域下,对敦煌色彩语言进行挖掘,以形成具有传承再创意义的设计产品。Intangible cultural heritage has ushered in a new wave of development under the background of the rising tide of cultural confidence,and the concept of dynamic design of cultural recognition makes intangible cultural heritage connect with the aesthetic concept of the new era.This paper aims to explore the design of Chinese intangible cultural heritage visual symbols in wallpaper,summarize the symbolic expression of Chinese cultural elements,grasp the high combination of the visual aesthetic of Chinese cultural heritage design and the embodiment of traditional culture,the industrialization development of"intangible cultural heritage+redesign"is the only way to inherit,and explore the dissemination effect of cultural identity in the intangible cultural heritage in the new era.In the view of cultural identity,the color language of Dunhuang is excavated to form a design product with the significance of inheritance and reproduction.

关 键 词：文化认同 国风墙纸 敦煌色彩 

分 类 号：J505[艺术—艺术设计] G206[文化科学—传播学] J218.6