区域创新活跃度影响下的乡村住宿企业创新策略与成长差异——基于代理人模型的仿真研究  

The Impact of Regional Innovation Activity on Innovation Strategy and Growth of Rural Accommodation Enterprises:A Simulation Study Based on Agent-based Modeling

作　　者：刘法建 郭宗坤[2] 宫瑞杰 陈冬冬 LIU Fajian;GUO Zongkun;GONG Ruijie;CHEN Dongdong(Center for Hui Studies,Anhui University,Hefei 230039,China;School of Business,Anhui University,Hefei 230601,China;School of Management,Anhui Broadcasting Movie and Television College,Hefei 230011,China)

机构地区：[1]安徽大学徽学研究中心,安徽合肥230039 [2]安徽大学商学院,安徽合肥230601 [3]安徽广播影视职业技术学院管理学院,安徽合肥230011

出　　处：《旅游学刊》2024年第9期62-76,共15页Tourism Tribune

基　　金：国家自然科学基金项目“乡村旅游创新创业系统的结构、时空演化与运行机制研究——以黟县为例”(42071196);安徽省哲学社会科学规划项目“皖南乡村民宿创业者的文化智力、社会责任及对其可持续发展的影响研究”(AHSKQ2019D013)共同资助。

摘　　要：自主创新与模仿创新是乡村住宿企业经营过程中的两种基本选择,并对其成长具有重要影响。已有研究多对个体层面创新选择的静态结果进行解释,对微观-宏观关联及动态过程的作用则有待深入研究。文章基于代理人模型,对黟县本地及外来住宿业企业与游客的动态交互过程进行仿真,通过预设3种不同的区域创新活跃度模拟情境,对选取不同创新策略的企业的成长状况进行比较研究。结果发现:1)区域创新活跃度对企业成长的整体作用呈现非线性特征;2)区域创新活跃度的提升将加速乡村住宿企业的分化;3)在复杂的乡村旅游实践中不存在何种创新策略能保证企业必定成功;4)本地企业与外来企业在区域创新活跃度与创新策略的交互作用下呈现不同的成长特征。With the vigorous growth of rural tourism,rural tourism enterprises are continuously emerging.These enterprises have become crucial in promoting rural revitalization and achieving shared prosperity.As rural tourism enterprises develop,researchers have increasingly focused on various practical issues regarding their development.A focal topic is how to achieve the growth of rural tourism enterprises.Entrepreneurs need to make critical decisions regarding innovation—whether to innovate and how to do so.Choosing between independent and imitative innovation can have varying impacts on enterprise growth.Moreover,the choices made by enterprises regarding innovation will affect individuals at the micro-level and have repercussions on the broader regional industrial aspects of the rural tourism system.In existing research,most scholars primarily focus on explaining the“static”outcomes of innovation choices of rural tourism enterprises.Nonetheless,in rural tourism areas,complexity and uncertainty pose significant challenges for rural tourism enterprises during their development.Therefore,it is imperative to conduct further in-depth studies on the role of micro/macro linkages and dynamic processes within the rural tourism system.Furthermore,research grounded in computational science and complex systems theory has recently surfaced in social sciences.The new approach employs agent-based modeling to analyze intricate interactions and evolutionary processes in economic and social systems.It addresses aspects that received less attention in prior research,including individual heterogeneity,interactions among multiple actors,micro/macro linkages,and the dynamic evolution of interaction relationships.Hence,this paper employs agent-based modeling and computational experimental methods to simulate the dynamic interactions between local and external accommodation enterprises and tourists in Yixian county.After generating simulation results,the simulated enterprise samples are classified into four categories based on the freque

关 键 词：乡村住宿企业 创新策略 区域创新活跃度 企业成长 基于代理人模型 黟县 

分 类 号：F59[经济管理—旅游管理]