赣南客家旅游服饰的创新设计与市场应用探索  

Innovative Design and Market Application of Tourism Apparel in Gannan Hakka Culture

作　　者：吴岚[1] 杨卿艺 WU Lan;YANG Qingyi(Gannan Normal University,Ganzhou 341000,China)

机构地区：[1]赣南师范大学,江西赣州341000

出　　处：《西部皮革》2024年第17期104-106,共3页West Leather

基　　金：江西省社会科学“十三五”(2020年)基金项目“赣南客家服饰文化旅游价值开发创新研究”(20YS23)。

摘　　要：文章旨在探讨赣南客家旅游服饰的创新设计思路及其在旅游市场中的应用。通过对传统客家服饰元素进行提取与再创造,结合现代审美与市场需求,设计出既具有文化内涵又符合实用性的旅游服饰。同时分析了赣南客家旅游服饰市场的现状和问题,以及这些创新设计在旅游市场中的接受度及潜在价值,探讨了赣南客家旅游服饰在市场中的潜在应用领域,为赣南客家服饰文化的传承与发展提供新的思路。This study aims to explore innovative design concepts for tourism apparel within Gannan Hakka culture and their application in the tourism market.By extracting and reimagining traditional Hakka clothing elements,and integrating modern aesthetics with market demands,designs that are both culturally rich and practically functional are created.The study also analyzes the current state and issues of the Gannan Hakka tourism apparel market,assesses the acceptance and potential value of these innovative designs,and explores potential application areas in the market,offering new perspectives for the preservation and development of Gannan Hakka clothing culture.

关 键 词：客家服饰 创新设计 应用市场 

分 类 号：TS941[轻工技术与工程—服装设计与工程]