Tourist Perception and Development Strategies on Culture and Commerce in a Historic Area: A Case Study of Dayan Ancient Town in Lijiang  

历史街区游客文化、商业感知研究与保护发展策路探析——以丽江大研古镇为例

作　　者：Zhang Wenzheng Hu Yike Liu Jinxin(Translated) 张文正;胡一可

机构地区：[1]School of Architecture,Tianjin University [2]不详

出　　处：《China City Planning Review》2024年第3期62-74,共13页城市规划（英文版）

基　　金：funded by the Key Program of the National Natural Science Foundation of China (52038007):Research on Reconstruction of Contemporary Construction System Based on the Integration Mechanism of “Architecture, Human, and Environment” in the Chinese Context。

摘　　要：The development of tourism in historic areas imposes immense pressure on heritage conservation, leading to issues such as commercial encroachment and the loss of cultural uniqueness in many domestic areas. Dayan Ancient Town, as an integral part of the Old Town of Lijiang, a World Cultural Heritage Site, faces increasing challenges due to commercialization. This paper explores the cultural and commercial development of Dayan Ancient Town from the perspective of tourist perception. Using the Analytic Hierarchy Process(AHP), this study develops an evaluation system and visualization to analyze both cultural and commercial perceptions of tourists. The findings reveal that tourists' cultural perception of the town is limited, while their commercial perception is prominent. Furthermore, the study examines the distribution of cultural attractions and commercial establishments, revealing that the current cultural attractions can't contribute to high and continuous cultural perception results. The study finally proposes recommendations for enhancing tourist perception of the ancient town, such as establishing multi-level protection and development strategies, infusing cultural attributes into business, and expanding cultural attraction clusters.

关 键 词：historic area Dayan Ancient Town tourist perception heritage conservation COMMERCIALIZATION 

分 类 号：TU984.114[建筑科学—城市规划与设计]