视觉传达艺术提升农产品文创设计影响力的路径研究  

Research on the Pathways to Enhance the Influence of Visual Communication Art in Agricultural Product Cultural and Creative Design

作　　者：汪小卉 WANG Xiaohui(Tongling College,Tongling Anhui 244061)

机构地区：[1]铜陵学院,安徽铜陵244061

出　　处：《山东农业工程学院学报》2024年第9期100-104,共5页The Journal of Shandong Agriculture and Engineering University

基　　金：2020年度铜陵学院校级科研项目“基于浸入式体验下的书籍装帧设计方法探究:以《铜陵铜文化史》为例”(2020tlxytwh20)。

摘　　要：视觉传达艺术不仅能够提升农产品的品牌形象,增强市场竞争力,促进销售,还对农村经济的可持续发展具有积极作用。本研究详细分析视觉传达艺术在农产品文创设计中的应用,指出视觉传达艺术通过独特的风格、色彩、图形等视觉元素,塑造了具有文化内涵和个性的农产品品牌形象,提升了农产品的附加值和市场认知度。为进一步提升视觉传达艺术在农产品文创设计中的影响力,应深入挖掘农村文化资源、加强视觉传达艺术与农产品的融合、提升农产品文创设计的创新能力以及拓展农产品文创设计市场,从而为新农村建设提供新的发展机遇。Visual communication art can not only enhance the brand image of agricultural products,enhance market competitiveness,promote sales,but also play a positive role in the sustainable development of rural economy.This study analyzes the application practice of visual communication art in the cultural and creative design of agricultural products in detail,and points out that visual communication art shapes the brand image of agricultural products with cultural connotation and personality through unique visual elements such as style,color and graphics,and enhances the added value and market recognition of agricultural products.In order to further enhance the influence of visual communication art in the cultural and creative design of agricultural products,rural cultural resources should be deeply explored,the integration of visual communication art and agricultural products should be strengthened,the innovation ability and level of cultural and creative design of agricultural products should be enhanced,and the market of cultural and creative design of agricultural products should be expanded,so as to provide new development opportunities for the construction of new rural areas.

关 键 词：视觉传达 农产品 文创设计 产品附加值 农村经济 

分 类 号：TB482[一般工业技术—包装工程]