基于新公共服务理论的迷你马拉松赛事公共服务供给策略研究  

Research on Public Service Supply Strategies for Mini Marathon Events Based on New Public Service Theory

作　　者：董新军[1] 卢文云 DONG Xin-jun;LU Wen-yun

机构地区：[1]江苏理工学院体育学院,江苏常州213001 [2]上海体育大学体育教育学院,上海200438

出　　处：《哈尔滨体育学院学报》2024年第5期56-62,共7页Journal of Harbin Sport University

基　　金：2023国家体育总局决策咨询研究重大项目“群众体育和竞技体育全面发展的协调机制研究”(编号:2023-A-03);2019年度教育部人文社科基金项目:新时代我国农村社区公共体育服务结构性改革的路径与机制研究(编号:19YJC890007)。

摘　　要：基于新公共服务理论,对迷你马拉松赛事的公共服务需求进行分析,并探讨相应的供给策略。采用问卷调查法、专家访谈法、文献资料法对迷你马拉松赛事公共服务供给情况进行分析,研究发现,目前迷你马拉松赛事公共服务还存在安全保障措施不足、赛事服务信息发布机制不够完善、志愿服务的质量和数量不足等问题。研究认为:迷你马拉松赛事的公共服务需求主要集中在安全保障、赛事信息和志愿服务等方面,要通过发挥市场资源运转能力扩大投入,发挥政府平台创造能力提高赛事服务信息发布的供给效能,多方联动推进志愿服务供给的质量与数量等策略来提高迷你马拉松赛事公共服务供给质量。针对当前迷你马拉松赛事公共服务存在的现实问题,通过优化供给策略对于吸引更广泛的人群参与迷你马拉松运动,推动健康中国和体育强国建设具有重要的现实意义。Based on the theory of new public services,analyze the demand for public services in mini marathons and explore corresponding supply strategies.Using questionnaire survey,expert interview,and literature review methods,this study analyzed the supply of public services for mini marathons.It was found that there are still problems with insufficient safety measures,incomplete information dissemination mechanisms for mini marathons,and insufficient quality and quantity of volunteer services.Research suggests that the public service demand for mini marathons mainly focuses on safety guarantees,event information,and volunteer services.It is necessary to expand investment by leveraging market resource operation capabilities,enhance the supply efficiency of event information release by leveraging government platform creativity,and promote the quality and quantity of volunteer service supply through multi-party linkage strategies to improve the quality of public service supply for mini marathons.Optimizing the supply strategy in response to the current practical problems in public services for mini marathons is of great practical significance in attracting a wider audience to participate in mini marathons and promoting the construction of a healthy China and a sports powerhouse.

关 键 词：新公共服务理论 迷你马拉松赛事 公共服务 供给 

分 类 号：G80-05[文化科学—运动人体科学]