旅游目的地供给侧系统构建研究--基于旅游“生活化”现象的观察思考  

The Construction of Supply-side System of Tourism Destinations-Based on Observations and Reflections on the Tourism“Life-oriented”Phenomenon

作　　者：赵书虹[1] 李晓光 孔营营 李佳懿 杨越琴 Zhao Shuhong;Li Xiaoguang;Kong Yingying;Li Jiayi;Yang Yueqin(School of Business and Tourism Management,Yunnan University,Kunming 650500,China)

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650500

出　　处：《旅游论坛》2024年第7期1-10,共10页Tourism Forum

基　　金：云南省“十五五”时期文旅产业量效转换与质效提升研究(YNZC2024-G3-00895-YNLB-0079);云南大学推荐免试研究生科研创新项目“多元主体网络身份赋能乡村旅游品牌:机理、困境与破解”(TM23236962)共同资助。

摘　　要：随着社会经济的发展、生活方式的改变,旅游正逐步成为现代居民生活的必要构成,呈现明显的“生活化”特征,它既表现出居民对当下生活的“需求”,也映射了居民对理想生活的“追求”。文章以现代旅游“生活化”现象为出发点,运用程序化扎根理论探究旅游者行为意向、旅游目的地“人-地-业”互动关系,并尝试构建旅游目的地“人-地-业”高质量发展系统。研究结果表明:旅游“生活化”背景下旅游者的需求呈现明显的泛中心化特征,强调对旅游目的地的在地文化感知与旅游行为后的获得感;旅游目的地供给侧结构会因旅游者需求转变而发生形变和膨胀,形成“人-地-业”动态发展框架;通过打造高度嵌合式产业结构,构建“人-地-业”高质量发展系统是克服当前供给侧缺陷、推动“人-地-业”系统良性循环的有效途径。With the socio-economic development and the changes of lifestyles,tourism is gradually becom-ing an integral part of modern residents’lives,exhibiting a pronounced“life-oriented”characteristic.This phenomenon not only reflects residents’demands for their current life but also mirrors their pursuit of an ideal life.Starting from the“life-oriented”phenomenon in modern tourism,this paper utilizes Procedura-lised Grounded Theory to explore tourists’behavioral intentions and the“people-place-industry”interac-tive relationship in tourism destinations.It attempts to construct a high-quality development system for tourism destinations based on the“people-place-industry”framework.The research results show that un-der the context of tourism’s“life-oriented”trend,tourists’demands exhibit a distinct decentralization characteristic,emphasizing the perception of local culture at the destination and the sense of achievement after engaging in tourism activities.The supply-side structure of tourism destinations undergoes transfor-mation and expansion in response to changes in tourists’demands,forming a dynamic development frame-work of“people-place-industry”.By building a highly integrated industrial structure,the construction of a high-quality development system centered on“people-place-industry”represents an effective path to over-come the current deficiencies in the supply side and promote sustainable and circular tourism development with optimized“people-place-industry”relationships.

关 键 词：旅游“生活化” 旅游目的地 “人-地-业”关系 程序化扎根理论 

分 类 号：F590[经济管理—旅游管理]