我国甜樱桃出口贸易现状、挑战及应对策略  

The trade status,challenges and coping strategies of sweet cherry export trade in China

作　　者：邹亚新 李辉[1] 滕飞 金真花 ZOU Yaxin;LI Hui;TENG Fei;JIN Zhenhua(Commercial School,Dalian University of Finance and Economics,Liaoning 116600)

机构地区：[1]大连财经学院商学院,辽宁116600

出　　处：《中国果树》2024年第9期134-140,150,共8页China Fruits

基　　金：辽宁省教育厅基本科研项目(JYTMS20231023);大连财经学院大连自贸区协同创新研究中心资助项目(KY040202303)。

摘　　要：农产品贸易是农业参与国际竞争的重要方式,成本、品质以及农业产业链协同性决定农产品国际竞争力。目前,我国甜樱桃出口呈现规模小、出口价格偏低、出口市场集中、出口省份逐渐增多的特点,也面临品种尚待优化、全产业链运营模式尚未完全形成、产业标准化程度有待提升、复杂的国外市场准入标准、品牌竞争力不强等挑战。因此,需要改善品种结构,培育新品种;创新生产方式,加大设施栽培;推行产业化经营,打通产业链;强化标准化生产与管理,提升品质;加强品牌建设,开展数字营销;成立出口商会,维护产业利益;健全质量管理体系,保障顺利出口;开辟新市场,实现出口多元化,才能进一步促进我国甜樱桃产业的发展以及出口规模的扩大。Agricultural trade is an important way for agriculture to participate in international competition,and the cost,quality and synergy of the agricultural industry chain determine the international competitiveness of agricultural products.At present,sweet cherry export presents the characteristics of small scale,low export price in China,concentrated export market,gradually increasing export provinces,but also faces the challenges of varieties to be optimized,the whole industrial chain operation mode to be fully formed,the degree of industrial standardization to be improved,the complex foreign market access standards,and the weak brand competitiveness.Therefore,it is necessary to improve the variety structure and cultivate new varieties;innovate the production mode and increase the facility cultivation;implement corporatized operation and open up the industrial chain;strengthen the standardized production and management and improve the quality;strengthen the brand construction and carry out digital marketing;set up the Chamber of Commerce of Exporters and safeguard the interests of the industry;improve the quality management system and guarantee the smooth export;and open up new markets to realize the diversification of exports,so as to further promote the development of the sweet cherry industry and the scale of export in China.

关 键 词：甜樱桃 出口 产业 农业产业链 国际竞争力 

分 类 号：S662.5[农业科学—果树学]