新媒体背景下创意写作教育的定位问题  

The Positioning of Creative Writing Education in the Context of New Media

作　　者：姜悦 周敏[2] Jiang Yue;Zhou Min(College of Humanities and Law,Jiaxing University,Jiaxing,Zhejiang 314001;School of Culture Creativity and Media,Hangzhou Normal University,Hangzhou,Zhejiang 311121)

机构地区：[1]嘉兴大学文法学院,浙江嘉兴314001 [2]杭州师范大学文化创意与传媒学院,浙江杭州311121

出　　处：《嘉兴大学学报》2024年第5期131-138,共8页Journal of Jiaxing University

基　　金：嘉兴学院“红船精神+”课程思政教学研究项目。

摘　　要：在国内创意写作教育越来越火热的形势面前,应冷静而清醒地认识其边界与定位:首先,创意写作不能完全等同于纯文学写作,尽管它打破了后者一向秉持的“作家无法培养”观念,但却不能就此把培养作家看作其使命,因为其中充满了不确定性;其次,创意写作教育的主要职能应是培养依托在现代创意文化产业之上的复数意义的“作家”,这种培养既指向具体的写作技巧与方法,更指向针对具体现实问题的“创意”;再者,身处这个因过分争夺“注意力”而造成的“分心”时代,创意写作是伴生在媒介转型副作用边上的一剂良药。它重新激活并提升了专注力,因而可为新媒体时代人的素质提升以及“人的全面发展”目标贡献力量,亦可以在此意义上理解其课程思政的意义。由此,创意写作教育的培养目标应分为三个层次,即培养作家、培养文化创意产业的从业者以及培养人的一般性素质。In the face of the increasing popularity of creative writing education in China,it is even more important to have a calm and clear understanding of its boundaries and positioning.Firstly,creative writing cannot be completely equated with literary writing.Although it breaks the traditional belief that“writers cannot be cultivated”,it cannot be regarded as its mission to cultivate writers,as it is full of uncertainty.Secondly,the main function of creative writing education should be to cultivate plural“writers”who rely on modern creative cultural industries.This training aims to not only specific writing skills and methods but also“creativity”targeted at specific practical problems.Thirdly,in this era of“distraction”caused by excessive competition for“attention”,creative writing is a good medicine accompanying the side effects of media transformation.It reactivates and enhances people s concentration,thus contributing effectively to the improvement of people s quality and the goal of“comprehensive human development”in the new media era.In this sense,the significance of its curriculum-based political and moral education can also be understood.Based on the above understanding,the cultivation goals of creative writing education should be divided into three levels,namely cultivating writers,cultivating practitioners in the cultural and creative industry,and more generally,cultivating personal qualities.

关 键 词：创意写作教育 新媒体时代 作家培养 文化创意产业 “分心” 专注力 

分 类 号：I206.7[文学—中国文学]