新零售环境下连锁餐饮企业管理的创新与实践  

Innovation and Practice of Chain Catering Enterprise Management in the New Retail Environment

作　　者：李敏 LI Min(Jinan Xianweixian Catering Co.,Ltd.,Jinan 250000,China)

机构地区：[1]济南鲜为先餐饮有限公司,山东济南250000

出　　处：《现代食品》2024年第15期69-71,75,共4页Modern Food

摘　　要：新零售模式的兴起给传统连锁餐饮企业带来了深刻影响。本文在分析新零售背景下连锁餐饮企业面临的消费者需求变化、新技术冲击和供应链转型等挑战的基础上,指出了传统管理模式在线上线下渠道整合、信息化建设、供应链效率等方面存在的难点。针对这些难题,提出了3方面的管理模式创新实践建议:构建线上线下一体化营销体系,为消费者提供无缝服务体验;建设数字化智能运营平台,提升决策和运营效率;优化供应链,实现扁平化、可视化和智能化管理。通过运用大数据、人工智能、物联网等新兴技术,连锁餐饮企业可以全面推进管理模式创新,提高运营绩效,满足消费者个性化、便捷化的消费需求,实现可持续发展。The rise of new retail models has had a profound impact on traditional chain catering enterprises.On the basis of analyzing the challenges faced by chain catering enterprises in the context of new retail,such as changes in consumer demand,new technological shocks,and supply chain transformation,this article points out the difficulties in traditional management models such as online and offline channel integration,information construction,and supply chain efficiency.In response to these challenges,three innovative management models and practical suggestions have been proposed:building an integrated online and offline marketing system to provide consumers with a seamless service experience;building a digital intelligent operation platform to improve decision-making and operational efficiency;optimize the supply chain to achieve flat,visual,and intelligent management.By utilizing emerging technologies such as big data,artificial intelligence,and the internet of things,chain catering enterprises can comprehensively promote innovation in management models,improve operational performance,meet the personalized and convenient consumption needs of consumers,and achieve sustainable development.

关 键 词：新零售 连锁餐饮 管理模式创新 一体化营销 数字化智能运营 供应链优化 

分 类 号：F719.3[经济管理—产业经济]