校本文化传播与发展方式的创新性探索——以河南中医药大学文创雪糕为例  

Innovative Exploration of the Dissemination and Development of School-Based Culture—Taking the Cultural and Creative Ice Cream of Henan University of Chinese Medicine asan Example

作　　者：商丽娜 孙婉莹 韩璐杰 朱文晓[1] SHANG Lina;SUN Wanying;HAN Lujie;ZHU Wenxiao(School of Foreign Language,Henan University of Chinese Medicine,Zhengzhou 450046,China)

机构地区：[1]河南中医药大学外语学院,河南郑州450046

出　　处：《现代食品》2024年第15期143-147,共5页Modern Food

基　　金：2023年河南省大学生创新创业训练计划项目(202310471048)。

摘　　要：校本文化植根于各高校办学实际,对教育教学具有潜移默化的作用。以河南中医药大学文创雪糕“河小糕”为例,从“食”的角度针对校本文化的传播与发展方式开展了创新性探索。本文阐述了高校文创雪糕与校本文化传播发展之间的逻辑关系,并结合问卷调查结果对雪糕产品进行文创设计,探讨分析其助力校本文化传播与发展的优势所在及具体实施路径。致力于将“河小糕”打造成为河南中医药大学独特的文化符号,促进河南中医药大学校本文化的传播与发展的同时,为其他高校的校本文化传播提供参考。School-based culture is rooted in the actual operation of various universities and has a subtle influence on education and teaching.This article takes the ice cream“Hexiaogao”,one cultural and creative product of Henan University of Chinese Medicine,as an example,and explores the innovative dissemination and development of school-based culture with aspects of“food”.The article elaborates on the logical relationship between cultural and creative ice cream in universities and the development and dissemination of school-based culture.With the results of a questionnaire survey,this article tries to give a preliminary design for the cultural and creative ice cream.It explores and analyzes the advantages and specific implementation paths of cultural and creative ice cream products in promoting the dissemination and development of school-based culture.Dedicated to making“Hexiaogao”a unique cultural symbol of Henan University of Chinese Medicine,promoting the dissemination and development of Henan University of Chinese Medicine’s school-based culture,and providing reference for the dissemination of school-based culture in other universities.

关 键 词：校本文化 文创雪糕 河小糕 

分 类 号：K825.4[历史地理—历史学]