观众行为视角下的观赏型与信息型展览差异--以云冈石窟主题展为例  

Aesthetic and Informative Exhibitions from the Visitor Behavior Perspective:A Case Study of Yungang Grottoes-Themed Exhibitions

作　　者：巨洒洒 何雨蔚 黄梓若 王思渝[2] 杭侃 JU Sa-sa;HE Yu-wei;HUANG Zi-ruo;WANG Si-yu;HANG Kan(School of Cultural Heritage,Northwest University,Xi'an,Shaanxi,710127;School of Archaeology and Museology,Peking University,Beijing,100871;Yungang Grottoes Research Institute,Datong,Shanxi,037007)

机构地区：[1]西北大学文化遗产学院,陕西西安710127 [2]北京大学考古文博学院,北京100871 [3]云冈研究院,山西大同037007

出　　处：《东南文化》2024年第4期127-139,共13页Southeast Culture

摘　　要：调查以两场云冈石窟主题展为例,从观众行为入手,分析观赏型展览和信息型展览的观众行为差异以及这些差异对两类展览的启发。研究表明,观众在两个展览中的主要行为方式均为观看、交流和拍照,但在高频率行为和特殊行为中有所差异。观赏型展览案例出现较为明显的非完成状态的参观,而信息型展览案例的观众动线主要遵循预设的路线。观众偏好视觉性较强的展项,但注意力的持续停留取决于展项是否提供进一步的信息或兴趣刺激点。观赏型展览案例的观众对话以知觉类和联系类为主,信息型展览案例发生频率最多的是与展览相关的浅层次话题。Using two Yungang Grottoes-themed exhibitions held in Suzhou as examples,this research investigates the differences in visitor behavior between aesthetic and informative exhibitions and aims to un-derstand how these differences can inform exhibition design.The findings indicate that both exhibitions share primary behaviors of viewing,communicating,and photographing,but differ in high-frequency and unique behaviors.Incomplete visits are notably more common in the aesthetic exhibition,whereas visitors in the informative exhibition primarily follow the predetermined route.While visitors prefer visually striking exhibits,their sustained attention depends on whether the exhibit provides additional information or points of interest.Dialogues among visitors in the aesthetic exhibition tend to focus on perception and connection,while those in the informative case are more frequently about shallow level topics related to the exhibition.

关 键 词：观众行为 观赏型展览 信息型展览 

分 类 号：G260[历史地理—考古学及博物馆学]