地方性感知、地方认同与好客行为——以内蒙古敖鲁古雅乡生态移民为例  

Perception of placeness,place identity and hospitable behaviour--A case of ecological migrants in Ooluguya township,Inner Mongolia

作　　者：王帅[1] 范蒙[1,2] 邬友 赵博洋 WANG Shuai;FAN Meng;WU You;ZHAO Boyang(School of Design,Inner Mongolia Normal University,Hohhot 010020;Design and Social Innovation Key Research Base of Humanities and Social Sciences in Inner Mongolia Universities,Hohhot 010020;Information Centre of Inner Mongolia Normal University,Hohhot 010020)

机构地区：[1]内蒙古师范大学设计学院,呼和浩特010020 [2]设计与社会创新内蒙古高校人文社科重点研究基地,呼和浩特010020 [3]内蒙古师范大学信息中心,呼和浩特010020

出　　处：《干旱区资源与环境》2024年第9期199-208,共10页Journal of Arid Land Resources and Environment

摘　　要：推动生态移民区旅游产业的高质量发展,是巩固脱贫攻坚成效与实现乡村振兴战略目标实现的重要途径。提高移民好客行为意愿对构建友好型旅游目的地形象具有重要意义。以内蒙古自治区呼伦贝尔市敖鲁古雅鄂温克民族乡为案例,采用结构方程模型探讨移民地方性感知、地方认同与好客行为之间的关系及机制。研究发现:1)移民地方性感知可显著增强其地方认同,但感知因素存在差异。2)移民地方情感认同、意向认同可显著增强其好客行为意愿,地方认知认同对好客行为意愿无显著正向影响,但可通过地方情感认同、意向认同中介正向增强好客行为意愿。3)移民地方性感知可直接显著增强好客行为意愿;也可通过地方情感认同、意向认同中介间接正向增强好客行为意愿。研究揭示了生态移民从感知-认同-好客行为的关系机制,结果对于了解生态移民区移民心理、建立地方认同及好客行为意愿提供理论借鉴,并可为其他生态移民区友好型主客关系构建及旅游发展提供参考。Promoting the high-quality development of tourism industry in ecological migrant areas is an important way to consolidate the effectiveness of poverty alleviation and achieve the goal of rural revitalization strategy.Improving the willingness of migrants'hospitable behaviour is of great significance in constructing the image of friendly tourism destination.Taking the Ooluguya Ewenki Ethnic Township in Hulunbeier,Inner Mongolia,as a case,structural equation modelling was used to explore the relationship between migrants'placeness perception,place identity and hospitable behaviour.The study found that:1)Immigrants'placeness perception can significantly enhance their place identity,but there are differences in the perception factors.2)Immigrants'place emotional identity and intention identity can significantly enhance their willingness to behave hospitably,and the place cognitive identity does not have a significant positive effect on the willingness to behave hospitably,but it can be mediated through the place emotional identity and the intention identity to positively enhance the willingness to behave hospitably.3)Migrants'perception of placeness can directly and significantly enhance hospitality intention,and it can also indirectly and positively enhance hospitality intention through the intermediary of place emotion identity and intention identity.The study reveals the mechanism in the relationship between the ecological migrants'perception-identity-hospitality behaviour,and the results provide theoretical reference for understanding the psychology of migrants in ecological migration zones,establishing place identity and willingness to engage in hospitality behaviors,as well as providing reference for the construction of friendly host-guest relationship and tourism development in other ecological migration zones.

关 键 词：地方性感知 地方认同 好客行为 生态移民 关系机制 

分 类 号：C912.82[经济管理] F590[社会学]