电商助农现状及策略研究——以静宁县为例  

Research on the current situation and strategies of E-commerce assistance to agriculture——Taking Jingning County as an example

作　　者：陈丽颖 CHEN Liying

机构地区：[1]暨南大学(番禺校区)经济学院,广州510000

出　　处：《甘肃农业》2024年第8期54-58,共5页

摘　　要：电商作为新兴业态,能够帮助农民脱贫致富。近年来,全国各地电商蓬勃发展。甘肃省静宁县被农业农村部评为“黄土高原优生苹果最佳栽植区域”,其生产的苹果以色泽鲜、质细汁多、酸甜适度、极耐储藏而著名。但是,随着种植面积的不断扩大,传统的销售模式已无法承担激增的销售任务。本研究基于淘宝、京东和抖音平台静宁苹果在2022年10月—2024年3月销售量和销售额的调研,分析电商对静宁苹果销售的影响,以期为电商助农持续发展提供一定的理论参考。E-commerce,as an emerging industry,has helped the peasant to get rid of poverty and become rich.In recent years,E-commerce has flourished across the country.Jingning County,Gansu Province,was named by the Ministry of Agriculture and Rural Affairs as the"Loess Plateau,the best planting area for superior apples",the production of apples to the fresh color,fine and juicy,moderately sweet and sour,and extremely storage-resistant and famous.However,with the continuous expansion of the planting area,the traditional sales model can no longer meet the sales of apples with a large increase in production.This study analyzes the impact of E-commerce on the sales of Jingning apples based on the Taobao,Jingdong and Tiktok platforms in terms of sales volume and sales from October 2022 to March 2024,with a view to providing certain theoretical references for the good and sustainable development of E-commerce to help farmers.

关 键 词：电商助农 静宁苹果 现状 策略 

分 类 号：F724.6[经济管理—产业经济] F323