“非物”织景:生成式AI的文化编码及数字生态影响  

“Non-things”Tapestry:Cultural Coding and Digital Ecological Impact of Generative AI

作　　者：陈文敏[1] Chen Wenmin(School of Literature and Journalism,Jishou University,Jishou Hunan,416000)

机构地区：[1]吉首大学文学与新闻传播学院,湖南吉首416000

出　　处：《山东师范大学学报（社会科学版）》2024年第4期131-142,共12页Journal of Shandong Normal University(Social Sciences)

基　　金：国家社科基金项目“新媒体语境下中华民族共同体意识的仪式传播研究”(20BXW100)的阶段性成果。

摘　　要：随着数智时代的到来,信息规定着人们的生活世界,数字化秩序(非物)正在取代大地(物)秩序。生成式AI成为超越工具关系的编码者,在数字文化格局中占据了优势生态位,“非物”成为新的编码质料。作为一种新型的文化文本,生成式AI的文化编码是一种不断递归的“N级编码”,模仿、涌现和创化是其关键逻辑。政治、资本和文化因素使生成式AI具有更加明显的“社会形塑性”,生成式AI所编织出的数字新景观,推动了文化创作的繁荣、文化圈层的互嵌、文化生产的民主,也带来了科学、伦理、审美与文化安全上的困顿,对数字文化生态有显在的重构影响。面对生成式AI编码所带来的“超文化”现象,需要将一种媒介生态管理的视角介入其中,才能更好地引导与调适数字文化生态。With the advent of the digital intelligence era,information defines people’s living world,and digital order(non-things)is replacing the earth(things)order.Generative AI(GAI)becomes an encoder that transcends the tool relationships and occupies a dominant ecological niche in the digital cultural landscape,and“non-things”become new coding materials.As a new type of cultural text,the cultural coding of GAI is a continuously recursive“N-level coding”,and imitation,emergence and creation are its key logics.Political,capital,and cultural factors contribute to GAI exhibiting more pronounced“social shaping”,and the new digital tapestry woven by GAI promotes the prosperity of cultural creation,the mutual embedding of cultural circles,and the democracy of cultural production.However,this surge has also brought about challenges in science,ethics,aesthetics,and cultural security,and has a significant impact on the reconstruction of the digital cultural ecology.Facing the“hyperculture”phenomenon brought about by GAI coding,a media ecological management perspective needs to be involved in order to better guide and adapt the digital cultural ecology.

关 键 词：生成式 AI 非物 文化编码 数字文化生态 媒介生态管理 

分 类 号：G20[文化科学—传播学]