“一城一品”运动模式下山东航空食品包装设计研究  

Research on Shandong Aviation Food Packaging Design under the Mode of“One City,One Product”

作　　者：张文宁 王晓丹[1] ZHANG Wenning;WANG Xiaodan(Liaoning Normal University,Dalian 116081,China)

机构地区：[1]辽宁师范大学,辽宁大连116081

出　　处：《鞋类工艺与设计》2024年第18期175-178,共4页SHOES TECHNOLOGY AND DESIGN

摘　　要：伴随乡村振兴战略的提出和实施,振兴乡村文化,发展地方产业,成为受到社会各界关注的热门话题。早在20世纪80年代,日本对城市化等问题提出振兴乡村一村一品战略,这对我国当今时代问题有重要的借鉴意义。一城一品的概念由此产生。通过设计解决问题,使受众覆盖率最大化,航空运输作为交通运输行业中定位层次较高的产业其配套的硬件设施更能作为地域文化宣传的良好载体。本文以包装设计为主线的设计实践结合IP、VI等更多设计方向对山东地域文化如何转化为现代化经济发展动力进行研究。With the implementation of the rural revitalization strategy,the revitalization of rural culture and the development of local industries have become hot topics.Japan proposed the“one village,one product”strategy in the 1980s to address issues such as urbanization,which has important implications for China's current problems.The concept of“one city,one product”emerged from this.By designing solutions to maximize audience coverage,aviation transportation,as a high-level industry in the transportation sector,can serve as a good carrier for regional cultural promotion through its supporting hardware facilities.This article focuses on packaging design and combines it with other design directions such as IP and VI to study how Shandong's regional culture can be transformed into a driving force for modern economic development.

关 键 词：“一城一品” 地域文化 航空食品包装 包装设计 

分 类 号：J534[艺术—艺术设计]