基于游客重游意愿的五莲县白鹭湾乡村旅游影响因素研究  

作　　者：李世霖 王宏丽 

机构地区：[1]新疆农业大学公共管理学院,乌鲁木齐830000

出　　处：《智慧农业导刊》2024年第20期45-49,共5页JOURNAL OF SMART AGRICULTURE

摘　　要：乡村旅游作为新兴的旅游方式之一,近年来发展迅速,该研究以五莲县白鹭湾为研究对象,从游客角度出发,探究对游客重游意愿的影响因素,由此可以更好了解游客需求,以促进五莲县白鹭湾不断发展。研究结果显示,除感知体验价值对游客满意度影响不显著外,游客感知价值的3个维度与游客信任和满意度均对游客重游意愿有显著正向影响,且游客感知价值的3个维度也对游客信任和游客满意度产生正向影响。研究结果建议五莲县白鹭湾提升乡村旅游服务品质,强化乡村旅游文化传承,通过举办特色活动增强游客与乡村的情感联系,加强五莲县白鹭湾的乡村旅游品牌建设。As an emerging form of tourism,rural tourism has developed rapidly in recent years.This study focuses on Bailu Bay in Wulian County,examining the factors influencing tourists'revisit intentions from the perspective of the tourists.Understanding these factors can better inform the needs of tourists and promote the continuous development of Bailu Bay in Wulian County.The results show that,except for the perceived experience value which has no significant effect on tourist satisfaction,the three dimensions of perceived value significantly positively impact tourist trust and satisfaction,which in turn significantly positively influence revisit intentions.Additionally,the three dimensions of perceived value also positively affect tourist trust and satisfaction.

关 键 词：乡村旅游 感知体验 重游意愿 游客信任 游客满意 

分 类 号：F323[经济管理—产业经济]