智慧旅游背景下甘肃省旅游物流能力评价及提升研究  

Research on Evaluation and Promotion Countermeasures of Tourism Logistics Capability in Gansu Province under the Background of Intelligent Tourism

作　　者：吴怡 张艳荣 Wu Yi;Zhang Yanrong(College of Finance and Economics,Gansu Agricultural University,Lanzhou Gansu 730070)

机构地区：[1]甘肃农业大学财经学院,甘肃兰州730070

出　　处：《对外经贸》2024年第9期64-68,共5页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：甘肃省乡村振兴战略的制度供给研究(项目编号:GAU—XKJS—2018—245)。

摘　　要：旅游物流是旅游经济发展适应市场化需求跨界融合物流业的新业态,提升旅游物流能力有助于旅游业高质量发展。选取2005—2021年甘肃省面板数据,采用主成分分析法纵向评价了甘肃省旅游物流能力,横向比较了西北地区旅游物流发展情况。结果表明,甘肃省旅游物流能力发展态势良好,处于西北地区中间位置,上升空间大;旅游物流能力受到地区经济发展水平、基础设施建设、交通网络覆盖、旅游产品供给、旅游宣传推广等因素制约。据此,从提高旅游物流运营能力、建立质量监督评价、提高旅游产品供给质量三个方面提出政策建议,以促进甘肃省旅游业和物流业协同发展。Tourism logistics is a new form of cross-border integration of the logistics industry to adapt to the market demand of tourism economic development.Improving tourism logistics capacity is conducive to the high-quality development of the tourism industry.The panel data of Gansu Province from 2005 to 2021 are selected,and the principal component analysis method is used to evaluate the tourism logistics capacity of Gansu Province vertically,and horizontal comparison of tourism logistics development in the Northwest Territories.The results show that the development trend of tourism logistics capacity in Gansu Province is good;in the middle of the northwest region,the rising space is large;tourism logistics capacity is restricted by regional economic development level,infrastructure construction,transportation network coverage,tourism product supply,tourism promotion,and other factors.Based on this,this paper puts forward countermeasures and suggestions from three aspects:improving the operation ability of tourism logistics,establishing quality supervision and evaluation,and improving the supply quality of tourism products,to promote the coordinated development of tourism logistics in Gansu Province.

关 键 词：甘肃省 旅游物流能力 主成分分析 

分 类 号：F592.7[经济管理—旅游管理]