文旅企业数字化转型的条件组态与绩效研究  

Research on the Conditions,Configurations and Performance of Digital Transformation in Cultural and Tourism Enterprises

作　　者：左冰[1] 刘怡君 ZUO Bing;LIU Yijun(School of Tourism Management,Sun Yat-sen University,Zhuhai 519082,China)

机构地区：[1]中山大学旅游学院,广东珠海519082

出　　处：《商业经济与管理》2024年第9期76-90,共15页Journal of Business Economics

基　　金：国家社会科学基金重大项目“中国式现代化进程中文化和旅游深度融合发展研究”(23ZDA091)。

摘　　要：文章基于技术—组织—环境(TOE)理论框架,剖析国内71家文旅上市企业数字化转型动因与路径,并评估了不同转型路径对企业绩效的影响,为加快形成文旅行业新质生产力指明了可行路径,同时也为企业数字化转型与绩效提升关系之争提供了来自文旅行业的新解释。研究发现:(1)文旅企业数字化转型是技术—组织—环境多重因素共同作用的结果,其中任何单一条件/因素都不能推动文旅企业实现有效的数字化转型;(2)当前文旅企业的数字化转型存在5条路径,可分别归类为“组织主导型”“技术—组织协同型”和“技术—环境协同型”三种模式;(3)文旅企业致力于技术—环境协同发展,将技术应用于解决市场需求,创新产品和服务,才能通过数字化转型形成新质生产力,提升企业经营绩效。数字化转型应关注于价值创造,重视社会关注度的积极作用,构建与技术应用和业务属性相匹配的人力资源管理新模式。Based on the Technology-Organization-Environment(TOE)theoretical framework,this study examines the drivers and pathways of digital transformation in 71 publicly listed Chinese cultural and tourism enterprises(CTEs).It assesses how different transformation approaches impact corporate performance,offering feasible strategies for enhancing new quality productivity in the industry and providing new insights into the relationship between digital transformation and performance.The results demonstrate that:(1)the digital transformation of CTEs is the result of the combined effects of technology,organization,and environment;(2)the current digital transformation of CTEs follows five paths,which can be categorized into three models as the“organization-led”,“technology-organization synergy”and“technology-environment synergy”models;(3)only by focusing on technology-environment synergy,applying technology to address market demands and innovating products and services,can digital transformation create new productivity and enhance business performance.It is therefore recommended that the digital transformation of CTEs should focus on the value creation of technology application,the utilization of the mechanism of social attention,and the construction of a new human capital management model that matches the technology application and business attributes.

关 键 词：数字化转型 技术—组织—环境理论 动态fsQCA 经济绩效 新质生产力 

分 类 号：F592.3[经济管理—旅游管理]