流通数字化对农村消费市场的影响:理论分析与实证检验  

The Impact of Circulation Digitization on Rural Consumer Market:Theoretical Analysis and Empirical Test

作　　者：张翼 ZHANG Yi

机构地区：[1]安徽财贸职业学院经济贸易学院,安徽合肥230601

出　　处：《芜湖职业技术学院学报》2024年第3期50-54,共5页Journal of Wuhu Institute of Technology

基　　金：2022年度安徽省高等学校优秀拔尖人才培育资助项目“高校优秀青年骨干教师国内访问研修项目”(项目号:gxgnfx2022202)。

摘　　要：流通数字化发展是产业数字化的重要内容,也是加快农村消费市场扩容升级提质的重要途径。从理论和实证两方面分析流通数字化对农村消费市场的影响,研究表明,流通数字化对农村消费市场发展具有显著的正向作用,这一结论经过一系列稳健性验证后依然成立。而且,农村人力资本和农民创业活跃度能够强化流通数字化对农村消费市场的促进作用。The development of circulation digitization is not only an important aspect of industrial digitization but also a crucial pathway to accelerate the expansion,upgrading and quality improvement of rural consumer market.The analytical study on the influence of circulation digitization on rural consumer market from theoretical and empirical aspects show that circulation digitization has a significant positive effect on the development of the rural consumer market,and this conclusion still holds true after going through a series of robustness tests.in addition,the rural human capital and the activity of farmers’entrepreneurship can strengthen the promoting effect of circulation digitization on the rural consumer market.

关 键 词：流通数字化 农村消费市场 农村人力资本 农民创业活跃度 农民收入 

分 类 号：F063.2[经济管理—政治经济学]