短视频驱动传统媒体深度融合发展路径探析  

Exploration into the Path to the In-depth Integrated Development of the Traditional Media Driven by Short Videos

作　　者：赵丹丹 ZHAO Dandan

机构地区：[1]芜湖传媒中心时政采访部,安徽芜湖241003

出　　处：《芜湖职业技术学院学报》2024年第3期71-74,共4页Journal of Wuhu Institute of Technology

摘　　要：在互联网技术蓬勃发展的背景下,短视频已经成为主流媒体融合发展的必要工具,是全媒体传播格局的重要支撑之一。因此,地市级传统媒体应积极利用短视频进行高效转型。可通过建立“PGC+UGC”内容生产方式、直播团队协作机制、传播价值综合评价机制、短视频全流程生产机制等途径,充分发挥传统媒体的社会价值,深挖核心潜能,守正创新,以高质量的内容重塑媒体与用户之间的联系,加快推进传统媒体深度融合发展。With the vigorous development of Internet technology,short video has become a necessary tool for the integrated development of mainstream media,and is one of important pillars of the all-media communication paradigm.Prefecture-level traditional media outlets should actively make use of short video to efficiently finish transformation.Through the establishment of“PGC+UGC”content production mode,live broadcast team cooperation mechanism,communication value comprehensive evaluation mechanism,short video full-process production mechanism,etc.,it can be done to give full play to the social value of traditional media,deeply tap the core potential,adhere to integrity and innovation,reconstruct the connection between media and users with high-quality content,and accelerate the in-depth integrated development of traditional media.

关 键 词：短视频 PGC UGC 网络新闻直播 新闻选题 全媒体传播 媒体融合 

分 类 号：K825.42[历史地理—历史学]