平台可供性视角下算法的嵌入与可见机制研究  

Research on Algorithm Embedding and Visibility Mechanism:A Platform Affordance Perspective

作　　者：杜燕 谢新洲[2] Du Yan;Xie Xinzhou(School of Languages and Communication,Beijing Technology and Business University,Beijing,102445;School of New Media,Peking University,Beijing,100871)

机构地区：[1]北京工商大学语言与传播学院,北京102445 [2]北京大学新媒体研究院,北京100871

出　　处：《信息资源管理学报》2024年第5期91-103,共13页Journal of Information Resources Management

基　　金：国家社会科学基金重大项目“中国特色网络内容治理体系与监管模式研究”(18ZDA317)研究成果之一。

摘　　要：鉴于算法相关性的日益增强,如何落实平台的主体责任成为焦点问题。本研究基于可供性的理论视角,通过混合研究方法,分析了算法技术、平台环境与用户感知之间的关系,以明确平台在其中的作用以及出现的问题。研究结果显示,算法通过特定的编码程序、多目标优化以及百亿级别的特征向量组合,重塑了平台环境;面向普通用户,算法具有不可见性、不可编辑性和不可访问性,平台通过信息线索、界面设计和功能设置初步构建了算法的可见机制,但效果有限。本研究结合算法的嵌入逻辑为促进用户算法知情提供对策建议,具有理论与实践意义。Given the increasing relevance of algorithms,how to implement the main responsibility of platforms has become a focal issue.Based on the perspective of affordance theory,the study analyzes the relationship between algorithms,the platform environment,and user perception through mixed research methods to clarify the role of platforms in the process and the problems that arise.The research results show that the algorithm reshapes the platform environment through specific encoding programs,multi-objective optimization,and billions of feature vector combinations.For ordinary users,the algorithm is invisible,uneditable and inaccessible.The platform initially constructs the visibility mechanism of the algorithm through interface cues,but the effect is limited.The research,combined with the embedding logic of the algorithm,provides policy recommendations to promote user algorithmic knowledge,which has certain theoretical and practical significance.

关 键 词：算法推荐 网络内容平台 平台可供性 感知可供性 算法知情 

分 类 号：D95[政治法律—法学]