年轻人为何逃离新闻:一项基于深度访谈和结构方程模型的混合研究  

Why Young People Flee from News:A Mixed-Methods Study Based on In-Depth Interviews and Structural Equation Modeling

作　　者：吴晔 黎樟浩 陈小梅 WU Ye;LI Zhanghao;CHEN Xiaomei(School of Journalism and Communication,Beijing Normal University,Beijing 100875,China;Center for Computational Communication Research,Beijing Normal University,Zhuhai 519087,ChinaSummaryWith)

机构地区：[1]北京师范大学新闻传播学院,北京100875 [2]北京师范大学计算传播学研究中心,广东珠海519087

出　　处：《新媒体与网络》2024年第3期34-47,共14页NEW MEDIA AND NETWORK

摘　　要：综合运用质化和量化方法,结合深度访谈和结构方程模型,全面探讨中国年轻群体的新闻回避行为及其影响因素。在理论框架上,结合刺激—有机体—反应(SOR)理论,构建一个针对中国年轻群体新闻回避行为的影响因素模型。研究结果表明,新闻兴趣、新闻倦怠以及“新闻找到我”感知是影响新闻回避行为的关键因素。在数字媒体环境下,新闻过载和低质量的新闻内容往往引发新闻倦怠,进而促使年轻人回避新闻;同时,“新闻找到我”感知作为中介因素,进一步强化了新闻回避行为。讨论了新闻回避对新闻生产和新闻实践的启示,提出重返规范理念,提升新闻质量,丰富新闻叙事方式,提升新闻兴趣,加强算法优化,平衡内容供给等,为理解数字化时代年轻群体的新闻消费行为提供了新的视角和实践路径。With the rapid development of information technology,we are witnessing an explosive growth in news information.This deluge has led to significant challenges,including news overload and the widespread dissemination of false information.Consequently,nearly 40%of individuals globally are exhibiting news avoidance behaviors in their daily lives.This troubling trend not only hampers the public’s accumulation of political knowledge and engagement but also poses potential threats to the stability and functioning of democratic societies.In response,this study aims to identify key influencing variables through in-depth interviews and grounded theory,ultimately constructing a theoretical model to explain the factors influencing news avoidance behavior among young people in China.The study also seeks to validate this model through a comprehensive questionnaire survey.We conducted in-depth interviews with 28 young internet users in China to gain insights into their news consumption habits and avoidance behaviors.Employing grounded theory as a methodological framework,we meticulously organized and analyzed the interview texts.Through open coding and axial coding techniques,we identified core concepts that emerged from the data,such as news interest,news overload,news quality,and news fatigue.These factors were instrumental in understanding how young people navigate their news environments.Additionally,the study integrates the Stimulus-Organism-Response(SOR)theory,which helps us construct a theoretical model outlining the various factors that influence news avoidance behavior among this demographic.According to this model,users exposed to specific stimuli(S)may either directly engage in news avoidance behavior(R)or experience cognitive changes and negative emotional responses(O).These psychological responses ultimately lead to the manifestation of news avoidance behavior(R).The stimuli include personal characteristics,information content,and the overall information environment,while the psychological responses encompass both

关 键 词：新闻回避 新闻倦怠 新闻过载 新闻质量 “新闻找到我” 新闻消费 数字新闻业 

分 类 号：G206[文化科学—传播学] C913.5[经济管理]