社会主义核心价值观表征与传播:基于微博平台的经验考察  

Representation and Dissemination of Core Socialist Values:An Empirical Study of the Weibo Platform

作　　者：刘志远 孙少晶[1] LIU Zhiyuan;SUN Shaojing(School of Journalism,Fudan University,Shanghai 200433,China)

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《新媒体与网络》2024年第3期64-73,共10页NEW MEDIA AND NETWORK

基　　金：国家社会科学基金一般项目(22BXW045)。

摘　　要：信息技术的发展和网络新媒体的普及,社交媒体平台已成为价值观传播的重要场域。基于社会角色与社会表征理论,以新浪微博平台为数据来源,采用文本挖掘和网络分析方法,深入剖析政务机构、教育机构、企业、网络“大V”、新闻媒体和普通民众等多元行动者在社交媒体上关于社会主义核心价值观的话语表征实践。研究发现,不同行动者在价值观话语表征实践中兼具共性与间性——既聚焦社会主义核心价值观内容,又传播基于其社会角色的独特内容。其中,新闻媒体、政务和教育机构等在社会主义核心价值观传播中居于主导地位,较多强调培育和践行社会主义核心价值观等;普通民众、网络“大V”和企业等的社会主义核心价值观话语表达更倾向于日常化、生活化和具象化。研究结果凸显了多元行动者与社交媒体在价值观传播中的复杂互动,为社会主义核心价值观的有效传播和实践提供了经验参考。Values,as the essence of social culture,represent fundamental beliefs or norms that individuals or social groups consider important and meaningful.China’s socialist core values constitute a systematic set of principles introduced during the process of socialist construction,guiding both the state and society while deeply influencing citizens’daily lives and behavioral norms.With the advancement of information technology and the widespread adoption of new social media,platforms like Weibo have become critical channels for the dissemination of values.However,the diverse and complex nature of information on social media presents new challenges,prompting the need for effective approaches to propagate and practice socialist core values in the new media environment.To explore how core values are represented and disseminated on social media,this paper utilizes a Python-based web crawler to collect over 90,000 Weibo posts using core values and related terminology as search keywords.Based on social role and social representation theories,Weibo accounts are classified into six categories based on verification information:government institutions,educational institutions,enterprises,internet influencers,news media,and ordinary citizens.Using text mining and semantic network analysis,we examine the representation and communication practices of core values by these six types of actors on Weibo.The data analysis reveals that government institutions,news media,and educational institutions post more frequently.In terms of core values representation,these actors demonstrate both commonalities and specificities in their discourse practices-focusing on core value content while also disseminating unique messages based on their social roles.Notably,news media,government institutions,and educational institutions dominate in propagating core values,often emphasizing cultivation and practice.In contrast,ordinary citizens,internet influencers,and enterprises tend to express core values in more everyday,practical,and tangible ways.This

关 键 词：价值观传播 社会主义核心价值观 社会角色 社会表征 社交媒体 网络平台 

分 类 号：G206[文化科学—传播学] D64[政治法律—政治学]