乡村振兴背景下农旅融合政策对旅游经济增长的作用机制  

Research on the Mechanism of Agriculture and Tourism Integration Policy on Tourism Economic Growth under the Background of Rural Revitalization

作　　者：王兆峰[1] 王思铭 WANG Zhaofeng;WANG Siming(Tourism College of Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《中南林业科技大学学报（社会科学版）》2024年第3期83-94,共12页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：国家自科基金项目(41771162,4197118)。

摘　　要：农旅融合是现代农业与旅游业的相互渗透、融合重组,是旅游经济增长的新引擎,也是实现乡村振兴的重要突破口。基于2000—2020年中国280个地级市面板数据,构建广义双重差分模型,实证分析农旅融合政策对旅游经济增长的影响,并深入探究其内在作用机制。结果表明:农旅融合政策对旅游经济增长具有显著促进作用,在经过平行趋势检验、政策外生性和替代指标检验等实证检验后,该结论仍然成立;农旅融合政策不仅能对旅游经济增长产生直接影响,还能通过产业集聚、产业结构优化升级、科技创新等方式,对旅游经济发展起到促进作用,影响程度依次为产业结构优化升级>产业集聚>科技创新;农旅融合政策对旅游经济增长的影响存在地区异质性特征,表现为“东部>中部>东北>西部”的梯度化递减格局。Agro-tourism integration is the interpenetration,integration and restructuring of modern agriculture and tourism,which is a new engine of tourism economic growth and an important breakthrough to realize rural revitalization.Using the panel data of 280 prefecture-level cities in China from 2000 to 2020,we construct a generalized doubledifference model to empirically analyze the impact of agro-tourism integration policies on tourism economic growth,and explore its intrinsic mechanism of action in depth.The results show that:1)the policy of agricultural and tourism integration has a significant promotion effect on tourism economic growth,and the conclusion still holds after the empirical tests of parallel trend test,policy exogeneity and alternative indicator test.2)Agricultural tourism integration policy can not only have a direct impact on tourism economic growth,but also through industrial agglomeration,industrial structure optimization and upgrading,scientific and technological innovation,etc.,to promote tourism economic development,the degree of influence in order of industrial structure optimization and upgrading>industrial agglomeration>scientific and technological innovation.3)The impact of agricultural and tourism integration policies on tourism economic growth is characterized by regional heterogeneity,manifesting a gradient decreasing pattern of‘East>Central>Northeast>West’.

关 键 词：乡村振兴 农旅融合 政策评估 旅游经济增长 作用机制 

分 类 号：F590[经济管理—旅游管理] K921[经济管理—产业经济]