基于虚假信息特征的社交媒体大学生用户感知信任研究  

Research of Social Media College Students’Perceived Trust on False Information Features

作　　者：叶凤云[1] 常琳 秦琴[2] 汪传雷[2] Ye Fengyun;Chang Lin;Qin Qin;Wang Chuanlei(School of Management,Anhui University,Anhui Hefei 230601;School of Business,Anhui University,Anhui Hefei 230601)

机构地区：[1]安徽大学管理学院,安徽合肥230601 [2]安徽大学商学院,安徽合肥230601

出　　处：《情报理论与实践》2024年第10期118-127,共10页Information Studies:Theory & Application

基　　金：国家社会科学基金项目“认知与情绪双路径视角下社交网络虚假信息用户趋避行为研究”的成果之一,项目编号:23BTQ060。

摘　　要：[目的/意义]探究社交媒体虚假信息特征对感知信任的影响,提升大学生的虚假信息识别能力。[方法/过程]通过扎根理论编码提取虚假信息一般特征,利用眼动实验和问卷调查获取数据分析其与感知信任的关系。[结果/结论]虚假信息一般包括内容、发布者、传播者、情感和形式5个核心特征33个子特征;大学生在阅读虚假信息时主要关注发布者、标题、内容和图片文字部分;内容特征、发布者特征、形式特征、情感特征显著影响大学生对虚假信息的感知信任,传播者特征的影响不显著;大学生对虚假信息的平均感知信任评级为2.95±1.340,虚假信息识别能力有待提高。[Purpose/significance]The paper explores the relationship between social media false information’s characteristic and perceived trust,in order to enhance college students’ability to distinguish false information.[Method/process]It extracts general features of false information through grounded theory coding,and analyzes its relationship with perceived trust through the combination of questionnaire surveys and eye movement experiments.[Result/conclusion]①False information generally includes five feature dimensions(33 sub features):content,publisher,disseminator,emotion and form.②College students mainly focus on the publisher,title,content,and image text when reading false information.③The perception of trust is significantly correlated with the features of false information content,publisher,form and emotional.This relationship is not influenced by the disseminator.④The average perceived trust rating of college students towards false information is 2.95±1.340,and their ability to identify false information needs to be improved.

关 键 词：大学生 社交媒体 虚假信息 感知信任 眼动实验 

分 类 号：G252[文化科学—图书馆学]