露营旅游者行为意向的影响因素及组态路径——基于模糊集定性比较分析  

Influencing Factors and Configuration Paths of Camping Tourists’Behavioral Intention——A Qualitative Comparative Analysis Based on Fuzzy Sets

作　　者：毛润泽[1] 刘源 刘震[1] MAO Runze;LIU Yuan;LIU Zhen(School of Tourism,Shanghai Normal University,Shanghai 200234,China)

机构地区：[1]上海师范大学旅游学院,上海200234

出　　处：《旅游科学》2024年第8期88-108,共21页Tourism Science

基　　金：上海师范大学旅游学院重点团队研究项目“城市休闲化高质量发展的统计测度与路径优化研究”(E1-0250-24-12-14)。

摘　　要：在露营旅游行业多元化发展、行业竞争愈加激烈的背景下,了解和关注露营旅游者行为意向成为行业竞争的制胜法宝。已有旅游者行为意向影响因素的相关研究普遍采用线性的定量方法,缺乏对其复杂性进行深入探讨。文章结合组态理论和SOR理论构建了露营旅游者行为意向的影响机制模型,采用线上线下相结合的方法进行问卷数据调研,利用fsQCA法对行为意向的影响因素进行了组态分析。研究结果显示:地方依恋、服务质量、感知价值是影响露营旅游者行为意向的主要因素;露营旅游者高行为意向与非高行为意向产生机制存在不对称因果关系;露营旅游者行为意向的形成具有复杂性,是多种因素联动作用的结果。文章为露营旅游业界提供了针对性的管理建议,帮助其提升旅游者行为意向,同时为其他研究者提供了一种整体分析旅游者行为复杂关系的新视角。通过深入探索露营旅游者行为意向的影响因素及组态路径,文章有助于推动露营旅游行业的持续发展与创新。Under the background of the diversified development of the camping tourism industry and the increasingly fierce competition in the industry,understanding and paying attention to the behavioral intention of camping tourists has become a winning strategy for the competition in the industry.Existing studies on the influencing factors of tourists’behavioral intention generally adopt a linear quantitative approach and lack an in-depth exploration of its complexity.In this paper,the influence mechanism model of camping tourism behavioral intention was constructed by configuration theory and SOR theory,questionnaire data research was carried out by combining online and offline methods,and configuration analysis of the influencing factors of behavioral intention was carried out by using fsQCA method.The results show that:place attachment,service quality,and perceived value are the main factors influencing camping tourists’behavioral intention;there is an asymmetric causal relationship between the mechanism of high and non-high behavioral intention of camping tourists;the formation of camping tourists’behavioral intention is complex and is the result of the linkage of multiple factors.This study provides targeted management suggestions for the camping tourism industry to help improve tourist behavioral intention,and also provides a new perspective for other researchers to analyze the complex relationship of tourist behavior from a holistic perspective.By deeply exploring the influencing factors and configuration paths of camping tourists’behavioral intention,this study helps to promote the continuous development and innovation of the camping tourism industry.

关 键 词：露营旅游者 行为意向 影响因素 组态路径 fsQCA 

分 类 号：G895[文化科学—体育学]