中国影视的文化定位与伦理选择  

The Cultural Positioning and Ethical Choice of Chinese Film and Television

作　　者：孙燕[1,2] Sun Yan

机构地区：[1]浙江传媒学院浙江省影视与戏剧研究中心 [2]浙江传媒学院文学院,浙江杭州310018

出　　处：《中州学刊》2024年第10期154-160,共7页Academic Journal of Zhongzhou

基　　金：国家社会科学基金项目“全球化时代中国影视文化的伦理问题研究”(19BZW026)。

摘　　要：影视文化不是商业、消费和娱乐的代名词。用艺术的眼光重新审视中国影视,它虽然免不了带有商业性、娱乐性和消费的功能,但绝不止于此。在当前的时代语境下,回归影视作为文化的价值立场和审美传统,回归日常生活中人文精神和人文文本的探寻,是中国影视走出当下困境的希望所在。展望中国影视的未来发展,从本土到全球,从民族到世界,已是大势所趋。如何由“中国影视”走向“世界影视”成为中国影视亟待解决的时代命题。坚持包容和多元,回归爱和人性,不仅是中国影视全球化的伦理目标,也是“世界影视”的应有之义。当中国影视开始关注人,关注真实的生命情感,关注人类共同的命运和困境时,其世界性自然也就蕴含其中。这不再是具体技法的变化,而是对于世界主义的人文追求。Film and television culture transcends mere commerce,consumption,and entertainment.Re-examining Chinese film and television from an artistic view reveals that while it carries elements of profit-seeking,amusement,and consumer appeal,its es⁃sence goes beyond these.In the current context of the times,it is the aspiration of Chinese film and television to overcome the present predicament by re-embracing the cultural value position and aesthetic tradition of film and television,as well as rediscovering the ex⁃ploration of humanistic spirit and humanistic text in daily life.Transitioning from the local to the global,from the national to the inter⁃national has been an overarching trend.The contemporary proposition for Chinese film and television culture lies in how to progress from“Chinese film and television”to“international film and television”.Embracing tolerance and diversity while returning to love and hu⁃manity is not only the ethical objective for globalization of Chinese film and television but also the true essence of“international film and television”.When Chinese film and television begins focusing on people,real emotional life,common fate,and plight of mankind,its universality will be naturally built-in.This evolution demands more than technical advancements,and it calls for the humanistic pur⁃suit for cosmopolitanism.

关 键 词：中国影视 世界主义 人文主义 文化定位 伦理选择 

分 类 号：J90[艺术—电影电视艺术]