作为文化运动的健康动员:延安时期健康传播活动的文本构成、话语实践与社会价值  

Health Mobilization as a Cultural Movement:Text Composition,Discourse Practice and Social Value of Health Communication Activities in Yan'an Period

作　　者：张睿[1] 来向武[2] Zhang Rui;Lai Xiangwu

机构地区：[1]中国传媒大学新闻学院,北京100024 [2]西北大学新闻传播学院,西安710127

出　　处：《新闻春秋》2024年第5期42-52,共11页Journalism Evolution

摘　　要：中国共产党人曾在陕甘宁边区致力于卫生医药的建设工作,在群众中进行了丰富的健康传播活动。文章结合话语实践分析理论,从文本构成、话语实践和社会价值三方面切入当时健康传播活动的具体内容:文字、视觉和声音文本,共同构成革命政治叙事背景下的多模态健康话语表达;此种话语实践,形成一种政治主导下的卫生运动与多样宣传中的日常动员模式;妇婴问题、反巫神运动和中西医合作三个主要议题,反映出现代性启蒙与组织性改造的社会价值构建过程。结论部分指出,延安时期的健康传播活动是一种以社会动员形式开展的文化运动,亦对新中国成立初期的卫生工作方针有直接指导意义。The Communist Party of China once devoted themselves to the construction of health medicine in the Shaanxi-Gansu-Ningxia border region,and carried out rich health communication activi-ties among the masses.Based on the theory of practical discourse analysis,this paper cuts into the spe-cific content of healthy communication activities at that time from three aspects:text,visual and sound texts,which together constitute multimodal discourse expression under the background of revolutionary political narrative.This kind of discourse practice forms a daily mobilization mode in the health move-ment and diversified propaganda under the leadership of politics.The three main topics,namely,the is-sue of women and babies,the anti-witch movement and the cooperation between Chinese and Western medicine,reflect the social value construction process of modern enlightenment and organizational transformation.The conclusion points out that the health communication activity in Yan'an period was a cultural movement in the form of social mobilization,and it was of direct guiding significance to the health work policy in the early days of the founding of New China.

关 键 词：延安时期 健康传播 健康动员 话语分析 

分 类 号：G210[文化科学—新闻学]