县级融媒体中心突发公共卫生事件报道的舆论引导研究  

Research on Public Opinion Guidance of Public Health Emergencies Reported by County-level Converged Media Centers

作　　者：许静[1] 张巧霖 Xu Jing;Zhang Qiaolin

机构地区：[1]湖南大学新闻与传播学院,长沙410000

出　　处：《新闻春秋》2024年第5期66-75,共10页Journalism Evolution

基　　金：国家社会科学基金一般项目“县级融媒体应对突发公共卫生事件的舆论引导机制研究”(项目编号:21BXW013)的阶段性研究成果

摘　　要：突发公共卫生事件中,县级融媒体中心的报道对基层舆论引导起着至关重要的作用,而抖音短视频越来越成为主战场。通过对10家县级融媒体中心1000条相关抖音短视频进行分析发现,县级融媒体中心多采用权威信源,主动发布信息,以获得舆论引导主动权;内容大多涉及本地,以情况通报和科普类为主,情感偏中立和正向,积极聚焦一线医护人员;在剪辑上,适应短视频特性,多使用激发情感的音乐。同时对样本暴露出现的不足,笔者提出了相关优化建议。In public health emergencies,the reports of county-level media centers play a crucial role in the guidance of grass-roots public opinion,and TikTok short videos have increasingly become the main battlefield.Through the analysis of 10oo related TikTok short videos from 10 county-level Converged media centers,it is found that county-level Converged media centers mostly use authoritative sources and actively release information to obtain the initiative of public opinion guidance.Most of the contents were local,mainly information bulletin and science popularization,with neutral and positive sentiment,and actively focused on front-line medical staff.In editing,County-level Converged Media the characteristics of short video,use more music to stimulate emotion.At the same time,the author puts forward relevant optimization suggestions for the shortcomings of sample exposure.

关 键 词：县级融媒体中心 短视频 突发公共卫生事件 舆论引导 

分 类 号：G210[文化科学—新闻学]