“互联网+”与返乡创业企业经营绩效  

The Impact of Internet Plus on the Operational Performance of Returning Entrepreneurial Enterprises

作　　者：蒲晓轩 刘世源 孙武军 Xiaoxuan Pu;Shiyuan Liu;Wujun Sun(Logistics Service Group,Nanjing University,Nanjing Jiangsu 210093,China;Yangtze River Delta Economics and Social Development Research Center,Nanjing University,Nanjing Jiangsu 210093,China)

机构地区：[1]南京大学后勤服务集团,江苏南京210093 [2]南京大学长江三角洲经济社会发展研究中心,江苏南京210093

出　　处：《会计与经济研究》2024年第1期118-138,共21页Accounting and Economics Research

基　　金：国家社会科学基金重点项目(18AJL016);教育部人文社会科学重点研究基地“南京大学长江三角洲经济社会发展研究中心”暨“区域经济转型与管理变革协同创新中心”联合招标重大项目(CYD-2020012)。

摘　　要：基于北京师范大学劳动力市场研究中心的调研数据,研究对“互联网+”能否促进返乡创业企业经营绩效进行实证检验。结果显示,“互联网+”能够显著提升返乡创业企业经营绩效,且返乡创业者的社会资本能够显著促进“互联网+”积极作用的发挥。异质性分析表明,“互联网+”可以从生产、销售、第三方服务三个方面提升返乡创业企业经营绩效,这一作用在中西部返乡创业企业,生存型返乡创业企业,以及处于第二产业、第三产业的返乡创业企业中更为明显。基于融资渠道、信息渠道和风险渠道的机制分析表明,“互联网+”能够显著增强返乡创业企业的再融资能力,降低融资成本,提升返乡创业者的风险承受能力。Based on survey data from the Labor Market Research Center at Beijing Normal University,this study empirically examines whether Internet Plus can enhance the operational performance of returning entrepreneurial enterprises.The results show that In-ternet Plus significantly improves the operational performance of these enterprises,and the social capital of returning entrepreneurs can significantly enhance the positive effects of Internet Plus.Heterogeneity analysis indicates that Internet Plus can improve the oper-ational performance of returning entrepreneurial enterprises from three aspects:produc-tion,sales,and third-party services.This effect is more pronounced in returning entre-preneurial enterprises in the central and western regions,survival-oriented returning en-terprises,and those in the secondary and tertiary industries.Mechanism analysis based on financing channels,information channels,and risk channels reveals that Internet Plus can significantly enhance the refinancing ability of returning entrepreneurial enterprises,re-duce financing costs,and increase the risk tolerance of returning entrepreneurs.

关 键 词：互联网+ 返乡创业企业 经营绩效 社会资本 

分 类 号：F49[经济管理—产业经济] F323