手造产业共生机制的生成逻辑、体系建构与实现路径  

The Generative Logic,System Construction,and Implementation Pathways of Symbiotic Mechanisms in the Handicraft Industry

作　　者：袁宙飞[1] 李璐佳 YUAN Zhoufei;LI Lujia

机构地区：[1]山东大学艺术学院,山东济南250100

出　　处：《济南大学学报（社会科学版）》2024年第5期23-31,195,共10页Journal of University of Jinan:Social Science Edition

基　　金：山东省社会科学规划项目“文旅融合视域下‘山东手造’高质量发展研究”(项目编号:23CWYJ19);山东大学中华民族现代文明建设研究专项“数智时代山东非物质文化遗产的传承与创新转化研究”(项目编号:24RWZX21);山东大学本科教育教学改革研究项目(项目编号:2023Y349);国家社会科学基金艺术学重大项目“中国艺术民俗学的理论与实践研究”(项目编号:22ZD06)。

摘　　要：传统手工艺是中华优秀传统文化的结晶,在文旅融合与“两创”发展语境下,当代手造产业内部的产品孵化、生产、销售、中间的媒介传播与终端目标市场需求,是一个由政策环境、工艺创新、媒介传播等多重要素优化组合、互融共生的有机整体。当下手造产业共生机制的培养,需要优化产业内部结构配置,整合文旅资源,吸纳共生发展理念,从手造产品和传承人构成的共生单元、产销过程与科技媒介构成的共生界面、品牌运营与社会传播构成的共生模式,以及文旅融合、品牌市场、政策法规、信息科技、非遗保护环境等组建的共生环境,建构手造产业共生的复合系统。更以新质生产力赋能,促进手造产业共生体的建设,助推手造产业的高质量发展。Traditional handicrafts represent the essence of outstanding Chinese cultural heritage.In the context of cultural and tourism integration and the development of"innovation and entrepreneurship,"the contemporary handicraft indus‐try functions as an organic whole,optimized and integrated through factors such as policy environment,process in‐novation,and media dissemination.To cultivate a symbiotic mechanism within the handicraft industry,it is essential to enhance the internal structure of the industry,integrate cultural and tourism resources,adopt the concept of symbi‐otic development,and build a composite system that includes:the symbiotic unit of handmade products and their ar‐tisans;the symbiotic interface of production,sales processes,and technological media;the symbiotic model of brand management and social communication;and the symbiotic environment encompassing cultural and tourism inte‐gration,market dynamics,policies,information technology,and the protection of intangible cultural heritage.This approach aims to foster collaborative innovation across the production,sales,communication,inheritance,and inno‐vation chains,thereby promoting a symbiotic relationship within the handicraft industry and advancing its high quality development.

关 键 词：手造 文旅融合 共生理论 产业共生 新质生产力 高质量发展 

分 类 号：J50[艺术—艺术设计]