科技期刊网站建设的实践思考与优化策略——以《药学进展》网站为例  

Practice Thoughts and Optimization Strategy of Website Construction of Sci-Tech Journals:A Case Study of Progress in Pharmaceutical Sciences

作　　者：杨臻峥[1] 郑晓南[1] 李洋 YANG Zhenzheng;ZHENG Xiaonan;LI Yang(Editorial Office of Progress in Pharmaceutical Sciences,China Pharmaceutical University,Nanjing 210009,China;School of International Pharmaceutical Business,China Pharmaceutical University,Nanjing 211198,China)

机构地区：[1]中国药科大学《药学进展》编辑部,江苏南京210009 [2]中国药科大学国际医药商学院,江苏南京211198

出　　处：《苏州教育学院学报》2024年第4期73-79,共7页Journal of Suzhou College of Education

基　　金：江苏省期刊协会期刊出版研究课题(2023JSQKB59)。

摘　　要：近年来,随着移动互联网的高速发展与智能手机的普及,以投稿、审稿与文章浏览为主要功能的传统网站已无法满足科技期刊各类用户的需求,科技期刊加快数字化转型已刻不容缓。科技期刊网站在全方位展示期刊亮点、多样化呈现期刊内容及不断满足期刊用户日益增长的数字化体验需求方面具有明显优势,对提高期刊的传播效能与学术影响发挥了重要作用。文章以《药学进展》网站为例,总结了网站建设的经验教训,并介绍其优化策略,旨在为同行建设网站及相关平台提供借鉴、参考。In recent years,with the rapid development of mobile Internet and the popularity of smart phones,the traditional websites with the main functions of submission,review and article browsing have been unable to meet the needs of various users of sci-tech journals,and it is urgent to accelerate the digital transformation of sci-tech journals.Sci-tech journals websites have obvious advantages in comprehensively displaying the highlights of journals,diversifying the presentation of journals content,and continuously meeting the growing demand for digital experience of journals users,thus playing an important role in improving the communication efficiency and academic influence of periodicals.Taking the website of Progress in Pharmaceutical Sciences as an example,this article summarizes the experiences and lessons of website construction,and introduces the optimization strategies aiming to provide references for peers in building websites and related platforms.

关 键 词：科技期刊 移动互联网 网站建设 微信公众号 短视频 媒体融合 

分 类 号：G237.5[文化科学] TP393[自动化与计算机技术—计算机应用技术]