红色旅游资源与思想政治教育的有机融合——以江苏红色旅游资源为例  

Research on the organic integration of red tourism resources and ideological and political education of college students——A case study of four red tourism resources in Jiangsu Province

作　　者：章云霞 王懿[1] 张超伟 ZHANG Yun-xia;WANG Yi;ZHANG Chao-wei(Suzhou Chien-Shiung Institute of Technology,Suzhou,Jiangsu,215400,China;Taicang Senior High School of Jiangsu Province,Suzhou,Jiangsu,215400,China)

机构地区：[1]苏州健雄职业技术学院,江苏苏州215400 [2]江苏省太仓高级中学,江苏苏州215400

出　　处：《闽西职业技术学院学报》2024年第3期102-107,共6页Journal of Minxi Vocational and Technical College

基　　金：江苏省高校哲学社会科学研究项目“基于游客感知的江苏红色文化旅游品牌营销研究(课题编号:2021SJA1534)”。

摘　　要：由于多元经济、多元文化的冲击,部分大学生出现信仰危机,导致人生观、世界观、价值观模糊,提高大学生的思想道德修养刻不容缓。通过对江苏红色旅游地大学生红色文化感知情况问卷调查,了解到大学生红色文化旅游地区活动范围较小且主动性较低,他们对红色文化了解后兴趣度则会大幅度提高。基于大学生对红色文化的感知情况,依托红色文化资源,构建高校思想政治教育服务体系,加强红色文化宣传,切实提升大学生思想道德素养。Due to the impact of multi-economy and multi-culture,some college students have faith crisis,which leads to the ambiguity of their outlook on life,world and values,so it is urgent to improve the ideological and moral cultivation of college students.Through the questionnaire survey on college students’perception of red culture in the four major red tourism destinations in Jiangsu,this paper finds that the scope of young people’s red culture tourism areas is small and their initiative is low,but when they have some understanding of red culture,their interest in red tourism will increase greatly.Based on college students’perception of red culture,the ways to improve the ideological and political education of college students are put forward.

关 键 词：红色文化 大学生 旅游感知 思想政治教育 

分 类 号：D64[政治法律—政治学]