乡村文化创意产品设计研发——以宁夏“稻渔空间”为例  

Design and Development of Rural Cultural Creative Products——A case Study of“Rice-Fishing Space”in Ningxia

作　　者：任文莹 曾发茂 刘书怡 REN Wen-ying;ZENG Fa-mao;LIU Shu-yi(School of Fine Arts,Ningxia University,Yinchuan 750021,China)

机构地区：[1]宁夏大学美术学院,宁夏银川750021

出　　处：《绿色包装》2024年第8期99-104,共6页Green Packaging

基　　金：宁夏回族自治区高等学校科学研究项目(乡村振兴背景下宁夏红色旅游文创产品设计研究NYG2022007)阶段性成果;宁夏回族自治区高水平本科建设项目(宁夏特色文化创意产品协同育人实践项目)阶段性成果。

摘　　要：本文以乡村振兴政策为理论依托,利用乡村文化设计具有本土特色的文创产品,期望通过乡村文创产业活跃乡村市场。基于罗宾·威廉姆斯(Robin Williams)提出的亲密性、对齐性、重复性、对比性四大设计原则,利用“稻渔空间”的特色文化元素,探索乡村文创产品研发路径。乡村文创的研发要注重物质资源与非物质文化的应用,保证产品的可观、可买及可用性。Based on the theory of rural revitalization policy,this paper designs cultural and creative products with local characteristics by using rural culture,hoping to invigorate the rural market through rural cultural and creative industry.Based on the four design principles of intimacy,alignment,repeatability and contrast proposed by Robin Williams,the paper uses the characteristic cultural elements of“rice and fish space”to explore the development path of rural cultural and creative products.The research and development of rural cultural innovation should pay attention to the application of material resources and non-material culture,and ensure the considerable,purchasable and usable products.

关 键 词：乡村文创产品 乡村振兴 Robin Williams 设计原则 

分 类 号：TB48[一般工业技术—包装工程]