广生行化妆品系列包装策略研究  

Research on Packaging Strategy of Guangshenghang Cosmetics Series

作　　者：赵绍印[1,2] ZHAO Shao-yin(Xuzhou Institute of Technology,Xuzhou 221018,China;Guangdong University of Technology,Guangzhou 510000,China)

机构地区：[1]徐州工程学院,江苏徐州221018 [2]广东工业大学,广东广州510000

出　　处：《绿色包装》2024年第9期70-74,共5页Green Packaging

基　　金：江苏省社科基金项目(江苏近代商业包装文化研究19WMB095)阶段性成果。

摘　　要：本文以二十世纪初期的民族企业广生行所生产的化妆品系列包装为案例,采用了个案研究、图像学的研究方法,结合不同种类的文献资料,运用图文分析的综合方法,列举广生行化妆品系列包装所用的不同策略和方法。研究显示,包装可以增强产品市场竞争力的结论在上世纪初期已经诞生,并得到了发展,这就为我国的现代设计的起源和诞生找到了逻辑的起点,也将有利于树立中国设计学理论的自信。This paper takes the cosmetic packaging series produced by Guangshenghang,a national enterprise in the early 20th century,as a case study,using the research methods of case study and imagery,combining different kinds of literature,using the comprehensive method of graphic analysis,to list the different strategies and methods used by Guangshenghang’s cosmetic packaging series.The research shows that the conclusion that packaging can enhance the competitiveness of the product market has been born in the early part of the last century,and has been developed,which finds a logical starting point for the origin and birth of modern design in China,and will also help establish the confidence of Chinese design theory.

关 键 词：化妆品包装 系列化包装 民国时期 

分 类 号：TB482[一般工业技术—包装工程]