消费升级背景下交互式理念在广西茶叶包装设计中的应用研究  

Research on the Application of Interactive Concept in Guangxi Tea Packaging Design under the Background of Consumption Upgrading

作　　者：汪晓东[1] WANG Xiao-dong(School of Communication,Guangxi Vocational and Technical College,Nanning 530226,China)

机构地区：[1]广西职业技术学院传媒学院,广西南宁530226

出　　处：《绿色包装》2024年第9期89-91,116,共4页Green Packaging

基　　金：2024年度广西高校中青年教师科研基础能力提升项目(2024KY1021);2023年度广西职业技术学院重点课题(232102)。

摘　　要：在消费升级的背景下,人们对产品的要求越来越高,不仅追求产品的品质和功能,还追求与产品的互动体验。交互式元素是一种重要的设计元素,交互式理念在广西茶叶包装设计中的应用备受关注。通过运用交互式设计,茶叶包装不再是一个简单的容器,而是与消费者建立起一种互动关系,为消费者带来更加丰富和有趣的消费体验。In the context of consumption upgrading,people are increasingly demanding products,not only the pursuit of product quality and function,but also the pursuit of interactive experience with products.Interactive element is an important design element,and the application of interactive concept in Guangxi tea packaging design has attracted much attention.Through the use of interactive design,tea packaging is no longer a simple container,but to establish an interactive relationship with consumers,to bring consumers a more rich and interesting consumption experience.

关 键 词：消费升级 交互式理念 广西 茶叶包装设计 

分 类 号：TB482[一般工业技术—包装工程]