中国画元素在现代产品包装设计中的创新应用  

Innovative Application of Chinese Painting Elements in Modern Product Packaging Design

作　　者：郑小艳[1] ZHENG Xiao-yan(Zhangzhou City Vocational College,Zhangzhou 363000,China)

机构地区：[1]漳州城市职业学院,福建漳州363000

出　　处：《绿色包装》2024年第9期133-136,共4页Green Packaging

摘　　要：随着社会的快速发展和消费者需求的多样化,产品包装设计在市场竞争中的作用日益凸显。现代产品包装设计作为市场竞争的关键因素,越来越受到企业和设计师的重视。中国画作为中华文化的瑰宝,其独特的艺术魅力和深厚的文化内涵,成为现代包装设计的灵感来源。山水、花鸟、人物等各种元素都蕴含着深远的意境和哲理,为现代设计提供了丰富的素材和灵感。本文主要阐述了中国画元素在现代产品包装设计中的创新运用,其有助于打造更具特色与价值的产品,可为当今商品市场注入新的活力。With the rapid development of society and the diversification of consumer demand,the role of product packaging design in market competition has become increasingly prominent.As the key factor of market competition,modern product packaging design has been paid more and more attention by enterprises and designers.As a treasure of Chinese culture,Chinese painting has become a source of inspiration for modern packaging design due to its unique artistic charm and profound cultural connotation.Landscape,flowers,birds,characters and other elements contain profound artistic conception and philosophy,providing rich materials and inspiration for modern design.This paper mainly expounds the innovative application of Chinese painting elements in modern product packaging design,which helps to create more distinctive and valuable products,and can inject new vitality into today’s commodity market.

关 键 词：现代产品 包装设计 中国画元素 

分 类 号：TB48[一般工业技术—包装工程]