色彩构成在春节礼品包装设计中的情感连接与文化融合作用  

Color Composition in the Spring Festival Gift Packaging Design of Emotional Connection and Cultural Integration

作　　者：杨乐 YANG Le(School of Art,Xinyu University,Xinyu 338004,China)

机构地区：[1]新余学院艺术学院,江西新余338004

出　　处：《绿色包装》2024年第9期182-185,共4页Green Packaging

摘　　要：本文研究的目的是分析春节礼品包装设计色彩构成的特点和规律,探讨如何有效与消费者建立情感连接,并融入传统文化与地域文化元素,以增进消费者的文化认同和品牌价值。采用文献综述和案例分析的方法,了解色彩构成在礼品包装设计中的理论基础和实际应用。收集并分析近年来春节礼品包装设计的典型案例,特别是色彩构成方面的特点和变化。结合消费者心理和文化背景,探讨色彩构成在礼品包装设计中的情感连接和文化融合作用。研究发现,春节礼品包装设计中的色彩构成具有鲜明的文化特色和情感象征意义。The purpose of this study is to analyze the characteristics and rules of the color composition of the Spring Festival gift packaging design,explore how to effectively establish emotional connection with consumers,and integrate traditional culture and regional culture elements,in order to enhance consumers’cultural identity and brand value.Through literature review and case analysis,the theoretical basis and practical application of color composition in gift packaging design were studied.Collect and analyze the typical cases of Spring Festival gift packaging design in recent years,especially the characteristics and changes of color composition;Combining with consumer psychology and cultural background,this paper discusses the role of color composition in the emotional connection and cultural integration of gift packaging design.The study found that the color composition in the Spring Festival gift packaging design has distinct cultural characteristics and emotional symbolic significance.

关 键 词：色彩构成 包装设计 情感连接 文化融合 春节礼品包装 

分 类 号：TB48[一般工业技术—包装工程]