河南农村题材短视频的创作困境与“破圈”路径  

The Creative Dilemma and "Breakthrough" Path of Short Videos With Rural Themes in Henan Province

作　　者：张安琪 黄佳翔 ZHANG Anqi;HUANG Jiaxiang(Anyang Institute of Technology,Anyang 455000,China)

机构地区：[1]安阳工学院,河南安阳455000

出　　处：《管理工程师》2024年第5期48-52,共5页Management Engineer

基　　金：2022年河南省高校人文社会科学研究一般项目(2022-ZDJH-00458)。

摘　　要：随着乡村振兴战略的全面推进与互联网的迅猛发展,农村题材短视频成为推动农业经济转型、产业增长、带动农村发展的重要阵地。河南作为农业大省,拥有丰厚的乡村资源和独特的地缘文化,加之短视频的低门槛与高流量催生了大批农村题材短视频创作博主。以5个河南农村短视频账号为研究范本,通过创作主体、内容主题和价值生成三个层面分析其创作困境:客观纪录与艺术性创作的错位、泛娱乐化与现实主义表达的错位、流量争夺与文化传播的错位。并围绕创作主体的专业化驱动、创作主题的主流化引导、文化价值优质化传播探索农村题材短视频的“破圈”路径。With the overall promotion of the rural revitalization strategy and the rapid development of the Internet,rural short videos have become an important position to promote agricultural economic transformation,industrial growth and rural development.Henan,as a major agricultural province,has abundant rural resources and unique geopolitical culture.In addition,the low threshold and high traffic of short videos have given rise to a large number of rural themed short video creators and bloggers.This article takes five rural short video accounts in Henan Province as research templates,and analyzes their creative difficulties from three aspects:the mismatch between objective recording and artistic creation,the mismatch between pan entertainment and realism expression,and the mismatch between traffic competition and cultural dissemination.And explore the "breakthrough" path of rural themed short videos around the professional driving of creative subjects,the mainstream guidance of creative themes,and the high-quality dissemination of cultural values.

关 键 词：河南省 农村题材短视频 创作困境 “破圈”路径 

分 类 号：G206[文化科学—传播学]