基于个性化分析的产品通用造型感性设计评价研究  

Evaluation of Product General Shape Perceptual Design Based on Personalized Analysis

作　　者：万千 苏泓博 林秋丽 高展辉 WAN Qian;SU Hongbo;LIN Qiuli;GAO Zhanhui(School of Art and Design,Guangdong University of Technology,Guangzhou 510090,China;Foshan Industrial Design Institute,Guangdong Foshan 528322,China)

机构地区：[1]广东工业大学艺术与设计学院,广州510090 [2]佛山市工业设计学会,广东佛山528322

出　　处：《包装工程》2024年第20期375-382,共8页Packaging Engineering

基　　金：教育部人文社会科学研究一般项目(20YJC760093);广州市2023基础与应用基础研究专题(2023A04J1607)。

摘　　要：目的构建兼具通用性和个性化特色的产品造型形态感性设计评价和优化方法,帮助设计师及相关企业减小产品开发成本,提高设计效率。方法从国际知名设计竞赛中提取评价的通用标准,以专家法和主成分分析确定具体产品造型设计的个性化优化准则,综合利用层次分析、问卷调研等方法构建出适用性强的产品造型感性设计评价流程,并对所构建的评价方法进行验证。结论基于个性化评价的产品造型感性设计评价方法结合了定量分析和定性分析各自的优势,解决了已有评价流程中通用性和差异化评价不兼容的问题,不仅可以提高产品造型设计评价的效率,同时也能够对特定产品提供有针对性的个性化设计优化建议,最后通过鼠标产品造型形态评价验证了评价方法的有效性,为产品造型感性设计评价研究提供新的思路。The work aims to develop a method to evaluate and optimize the perceptual design of product styling forms,which incorporate both universal and personalized features,so as to assist designers and related businesses in reducing product development expenses and improving design efficiency.The evaluation criteria were derived from internationally renowned design competitions.Various methods,including expert methods and principal component analysis,were used to determine personalized optimization guidelines for specific product styling designs.The evaluation process for the product styling perceptual design,which had strong applicability,was constructed by comprehensively using hierarchical analysis,questionnaire research,and other methods.The constructed evaluation method was then verified.The product styling perceptual design evaluation method,based on personalized evaluation,combines the respective advantages of quantitative analysis and qualitative analysis.It addresses the issue of incompatibility between generalization and differentiation in the current evaluation process.It can not only improve the evaluation efficiency of product styling design,but also offer targeted personalized design optimization suggestions for specific products.Finally,the effectiveness of the evaluation method is verified through evaluating the shape of mouse products,which introduces a new approach to assess the perceptual design of product styling.

关 键 词：设计评价 感性设计 层次分析法 产品造型设计 

分 类 号：TB472[一般工业技术—工业设计]