马文化在文创产品设计中的应用  

Research on the Application of Ma Culture in the Designof Cultural and Creative Products

作　　者：王超[1] 张书然 WANG Chao;ZHANG Shuran(Inner Mongolia Agricultural University College of Vocational Technology,Inner Monglia Baotou 014109,China)

机构地区：[1]内蒙古农业大学职业技术学院,内蒙古包头014109

出　　处：《包装工程》2024年第20期453-456,共4页Packaging Engineering

基　　金：内蒙古自治区教育厅人文社科项目(NJSY22532)。

摘　　要：目的力保马文化在文创产品设计中能够实现科学、合理、广泛的应用。方法以当今中华优秀传统文化传承、弘扬、发展时代背景为依托,从马文化在现代社会的传承价值出发,针对马文化与文创设计之间的关系进行深入分析,从而得出马文化融入文创设计的必要性。结论在当今文创产品设计的过程中,马文化的有效应用要将明确应用原则置于首位,同时还要将应用的方法做出合理选择,从而才能确保马文化在文创产品设计中的应用更加科学合理,让文创产品本身的文化价值和艺术价值更加具有代表性。Libaoma culture can be scientifically,reasonably,and widely applied in the design of cultural and creative products.Based on the background of the inheritance,promotion,and development of excellent traditional Chinese culture in today's era,starting from the inheritance value of horse culture in modern society,this paper conducts an in-depth analysis of the relationship between horse culture and cultural and creative design,in order to determine the necessity of integrating horse culture into cultural and creative design.In the current process of cultural and creative product design,the effective application of Ma culture should prioritize clear application principles,and at the same time,make reasonable choices in application methods to ensure that the application of Ma culture in cultural and creative product design is more scientific and reasonable,making the cultural and artistic value of cultural and creative products more representative.

关 键 词：马文化 文创设计 应用 

分 类 号：TB472[一般工业技术—工业设计]