从形式到征兆——商品拜物教的符号学分析  

From Form to Sign:Semiotic Analysis of Commodity Fetishism

作　　者：毕芙蓉 Bi Furong(Department of Marxist Philosophy,Ph.D.supervisor,University of CASS;Department of Marxist Philosophy,Institute of Philosophy,CASS.Her main research fields include Marxist philosophy and Marxist semiotics)

机构地区：[1]中国社会科学院大学哲学院马克思主义哲学教研室 [2]中国社会科学院哲学研究所马克思主义哲学原理研究室

出　　处：《符号与传媒》2024年第2期1-10,共10页Signs & Media

摘　　要：马克思对于商品拜物教的论述内涵丰富。本文基于马克思的文本,结合结构主义语言学、解构理论、精神分析学等,从符号学角度对商品拜物教进行了分析。商品拜物教的秘密在于商品形式。形式即形式辩证法,它是一种运动。与梦的运作类似,商品形式也是一种运作,它的运作肯定了商品价值的优先地位,以货币形式,把社会关系刻写在金属物上。货币形式占据了主导地位,作为空能指拥有了不朽之身。马克思对商品拜物教的揭示,表明了“以物的关系掩盖社会关系”的资本主义社会的崩溃点,即征兆。马克思的商品拜物教理论丰富了意识形态理论,也表明了马克思主义对意识形态理论的重要意义。Marx's discourse on commodity fetishism is rich in connotation.Grounded in Marx's original texts,this paper draws upon structuralist linguistics,deconstruction theory and psychoanalysis to conduct a semiotic analysis of commodity fetishism,The essence of commodity fetishism is embedded in the form of a commodity.Form,in formal dialectics,represents a dynamic process.Similar to the operation of dreams,the commodity form operates by affirming the primacy of commodity values,inscribing social relations on metal objects in the form of money.Thus,the money form assumes a dominant role,becoming an empty signifier with an immortal essence.Marx's revelation of commodity fetishism indicates the point of collapse of capitalist society.That is,it is a symptom of"the relations of things covering up social relations".Marx's theory of commodity fetishism enriches the theory of ideology and demonstrates the important contribution of Marxism to the theory of ideology.

关 键 词：商品拜物教 形式 符号 征兆 

分 类 号：B933[哲学宗教—宗教学] F091.91[经济管理—政治经济学]