设计秩序中的修辞  

Rhetoric in Orders of Design

作　　者：王也[1] Wang Ye

机构地区：[1]上海师范大学美术学院,上海200234

出　　处：《南京艺术学院学报（美术与设计）》2024年第5期74-82,I0002,共10页Journal of Nanjing University of The Arts:Fine Arts & Design

摘　　要：设计秩序中的修辞被认为是感官评价的重要因素,但该理论的完整性严重缺失。视觉修辞和设计即修辞理论常以模糊的方式反复出现。修辞引入意义远大于其作为诠释功能的理解,导致相关研究难以深入。通过梳理设计问题演变与修辞学之间的关系,探讨体验系统中设计与修辞关系的变化,为设计修辞的研究提供理论结构与焦点参考。Rhetoric in design order is considered as a significant factor in sensory evaluation,but the integrity of this theory is severely lacking.Visual Rhetoric and the theory of Design being Rhetoric frequently appear ambiguously.Rhetoric introducing meaning is far more significant than its understanding as an interpretive function,making related research difficult to advance.This paper explores the relationship between the evolution of design issues and rhetoric,examining changes in the relationship between design and rhetoric in the experience system,providing theoretical structure and focus for the study of design rhetoric.

关 键 词：设计修辞 视觉修辞 体验 产品语言 四秩序理论 

分 类 号：J502[艺术—艺术设计]