私家车主会使用共享汽车吗?——基于扎根理论的质性研究  

Will Private Car Owners Use Shared Cars?—A Qualitative Research Based on Grounded Theory

作　　者：李根道 孙琦 LI Gendao;SUN Qi(School of Economics and Management,Changchun University of Science and Technology,Changchun 130022,China)

机构地区：[1]长春理工大学经济管理学院,长春130022

出　　处：《长春大学学报》2024年第9期14-22,共9页Journal of Changchun University

基　　金：教育部人文社会科学研究规划项目(21YZA630044);吉林省社会科学重点项目(2021A13)。

摘　　要：私家车主对共享汽车的态度与使用对共享汽车发展具有重要作用。通过深度访谈方式研究影响私家车用户使用共享汽车的因素。结果发现:感知有用性、感知成本、感知风险、环保价值感知和驾驶习惯是行为态度的影响因素;群体影响和政策制度影响是主观规范的影响因素;使用情景、平台选择和新颖体验是知觉行为控制的影响因素。基于此,从私家车用户的角度出发,对共享汽车的发展提出了相关建议。The attitude and use of private car owners to shared cars play an important role in the development of shared cars.The factors affecting the use of shared cars by private car users are studied through in-depth interviews.The results show that,perceived usefulness,perceived cost,perceived risk,environmental value perception and driving habits are the influencing factors of behavioral attitude;group influence and policy system influence are the influencing factors of subjective norms;use situation,platform selection and new experience are the influencing factors of perceptual behavior control.On this basis,from the perspective of private car users,relevant suggestions are put forward for the development of shared cars.

关 键 词：私家车用户 共享汽车 质性研究 

分 类 号：U491.2[交通运输工程—交通运输规划与管理]