平台资源编排、价值共创与农村电商生态系统演化  

Platform Resource Orchestration,Value Co-creation and the Evolution of Rural E-commerce Ecosystem

作　　者：易法敏[1] 古飞婷 刘晓风 YI Famin;GU Feiting;LIU Xiaofeng

机构地区：[1]华南农业大学经济管理学院,广州510642

出　　处：《农业经济问题》2024年第9期94-109,共16页Issues in Agricultural Economy

基　　金：国家社会科学基金一般项目“电商扶贫的商业模式、价值共创与协同治理研究”(编号:19BGL256)。

摘　　要：本文以广东省清远市寻乡记智慧农业发展有限公司为案例研究对象,基于资源编排和价值共创理论,从动态视角深入探索农村电商生态系统的发展。研究发现:首先,平台企业在政策环境下,采取电商资源转化利用、扶贫资源拼凑整合、数字资源协调共享的资源编排方式,获取发展所需的资源。其次,平台企业在差异化价值创造主体推动下,采取“平台+农业经营主体”的契约型价值共创、“平台+政府”的协商型价值共创、“平台+全产业链”的一体化型价值共创方式,使农村电商生态系统内的各参与主体获得发展所需的资源和价值回报,从而推动农村电商生态系统的持续演化。本文探讨了农村电商生态系统的演化机制,由此提出基于资源编排和价值共创理论的农村电商生态系统演化理论模型,丰富了农村电商情景下生态系统演化的研究。In this paper,Seeking Countryside Memory Intelligent Agricultural Development Co.,Ltd,Qingyuan City,Guangdong Province is taken as a case study object based on the theory of resource orchestration and value co-creation.The development of rural e-commerce ecosystems is explored in depth from a dynamic perspective.The study finds that,firstly,the platform enterprise adopts the resource orchestration approach of transforming and utilizing e-commerce resources,piecing together and integrating poverty alleviation resources,and coordinating and sharing digital resources under the policy environment to obtain the resources needed for development.Secondly,platform enterprises,driven by differentiated value-creating entities,adopt the contractual value co-creation of platform+agricultural business entities,the consultative value co-creation of platform+government,and the integrated value co-creation of platform+whole industry chain,so that the participating entities within the rural e-commerce ecosystem can obtain the resources and value returns needed for development,thus promoting the continuous evolution of rural e-commerce ecosystem.This paper discusses the evolution mechanism of rural e-commerce ecosystem,and thus proposes a theoretical model of rural e-commerce ecosystem evolution based on the theory of resource orchestration and value co-creation,which enriches the study of ecosystem evolution in rural e-commerce scenarios.

关 键 词：资源编排 价值共创 农村电商生态系统 演化 

分 类 号：F327[经济管理—产业经济] F724.6