社交媒体平台公共危机传播治理:理论进路与实践探索  

Governance of Public Crisis Communication on Social Media Platforms:Theoretical Approach,and Practical Exploration

作　　者：高慧军[1,2] 黄华津 吴竞妍 Gao Huijun;Huang Huajin;Wu Jingyan(State Governance Institute,Communication University of China Communication University of China;School of Government and Public Affairs of China Communication University of China;National Governance Research Institute of Communication University of China;Government and Public Administration,Chinese University of Hong Kong,Hong Kong 999077,China)

机构地区：[1]中国传媒大学国家治理研究院 [2]中国传媒大学政府与公共事务学院公共管理系 [3]香港中文大学政治与行政学系,中国香港999077

出　　处：《中国行政管理》2024年第8期129-138,共10页Chinese Public Administration

基　　金：北京市习近平新时代中国特色社会主义思想研究中心项目“新时代首都公共传播体系与城市治理体系双向互构研究”(编号:22LLWXC064)。

摘　　要：危机传播治理既是人类社会应对突发公共事件的必要方式,也是推动社会发展的动力。本文从危机常态化、社会平台化、治理现代化的时代特征论述了公共危机传播治理的重要意义。从建构主义和治理理论合流的分析视角论证了社交媒体平台危机传播治理是危机传播公共产品的多元供给和监管,即“用传播治理公共危机”和“对危机传播进行治理”。最后从以上两个理论视角,对社交媒体平台的公共危机信息供给、危机传播内容监管、平台公众注意力和秩序监管进行了探讨。The crisis communication governance is not only a necessary mean for human society to respond to public emergency events,but also a driving force for changes in social development.The article discusses the significance of public crisis communication governance from the characteristics of crisis normalization,social platformization,and governance modernization.From the perspective of the publicness of the crisis communication,and through the lens of the constructivism and the public governance theory,this study demonstrates that crisis communication governance on social media platforms is not only a tool to diversify supply and but also to regulate the public goods of crisis communication.That is,the“governance of public crisis through communication”and the“governance of crisis communication”.Finally,from the above two theoretical perspectives,this paper further explores and discusses topics of the public crisis communication information supply,crisis communication content regulation,the regulation of the public attention on the platform,and the regulation on the orders of the social media platforms.

关 键 词：公共危机 社交媒体平台 传播治理 

分 类 号：D035[政治法律—政治学]